New · WhatsApp Calling

Talk to customers right in the chat.

Customers call your WhatsApp number and the call rings your agents in the browser — routed to the right person, logged with every status and optionally recorded. No phone system, no extra app.

Start your Free Trial now Book a Demo

Add-on for Growth & Enterprise · ₹5,000* per calling seat per year · 30-day trial

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9:41

Calls

WhatsApp voice · 2 agents available

Can someone call me about the bulk order quote?

Incoming WhatsApp call · ringing available agents

Accepted by Priya · Sales

Priya · Agent

Thanks for the call! Sharing the revised quote here now.

Call completed · 4 min 12 s · logged

No phone system

Calls ring in the browser — no desk phones, no extra app.

The right agent picks up

Calls ring available agents; accept or decline from the call popup.

Every call on record

Direction, status, agent, duration and time — logged automatically.

What you get

Voice, inside your WhatsApp workspace

01What you get

Inbound & outbound calls

Pick up customer calls in the browser, or call a contact back straight from their chat.

Accept or decline from the call popup
Call back from any open chat once the customer has given permission

9:41

Rahul — Dealer

WhatsApp voice call

Please call me, it's about tomorrow's dispatch.

Call permission granted

Outgoing call by Amit · Support

Call completed · 2 min 05 s

02What you get

Agent routing

Calls ring your available agents. Assign, accept or decline right from the popup, so no caller is left waiting.

9:41

Incoming call

Routing to available agents

Incoming WhatsApp call · +91 98XXX XXX21

Ringing: Priya, Amit

Accepted by Priya

03What you get

Full call history

Every call is logged with its direction, status (ringing, completed, missed, rejected, no agent, failed…), agent, duration and time.

9:41

Call history

Today

Incoming · completed · Priya · 4 min 12 s

Outgoing · completed · Amit · 2 min 05 s

Incoming · missed · no agent available

04What you get

Call recordings & permissions

When recording is switched on, review a call's audio afterwards. Granular calling permissions control who can receive calls, place calls and play recordings.

9:41

Roles & Permissions

Calling

Receive calls: Sales, Support

Place calls: Sales

Play recordings: Manager

9:41

Rahul — Dealer

WhatsApp voice call

Please call me, it's about tomorrow's dispatch.

Call permission granted

Outgoing call by Amit · Support

Call completed · 2 min 05 s

Incoming WhatsApp call · +91 98XXX XXX21

Ringing: Priya, Amit

Accepted by Priya

Incoming · completed · Priya · 4 min 12 s

Outgoing · completed · Amit · 2 min 05 s

Incoming · missed · no agent available

Receive calls: Sales, Support

Place calls: Sales

Play recordings: Manager

How it works

Go live in three steps

Turn on calling

In Settings → Calling switch WhatsApp calling on, set recording and ring-timeout, and pick a ringtone. Then choose who can receive and place calls.

Take and make calls

Incoming WhatsApp calls ring in your browser — accept or decline from the popup. Open a contact's chat to call them back.

Review the call history

Open Calls to see every call with its direction, status, agent and duration — and play the recording where it's enabled.

Use cases

Where a call beats a chat

Close deals faster

Call a hot lead back the moment they reply, without switching to a separate phone system.

Resolve support quickly

Move a stuck chat to a quick voice call and keep the whole history in one place.

Quality and training

Review recorded calls to coach your team and keep track of what was promised.

Who can use WhatsApp Calling

WhatsApp Calling depends on your number's eligibility with Meta:

Messaging limit of 2,000 or more — your number needs a messaging limit of at least 2,000 business-initiated conversations per rolling 24 hours (tier 2K/day or above). Numbers on the 1K/day tier or below aren't eligible yet.
Supported country for outbound calls — business-initiated calls aren't available for business numbers in the United States, Canada, Egypt, Vietnam, Nigeria or Turkey. The customer's number can be in any country where the WhatsApp Cloud API is available.
Not via Coexistence — calling isn't supported if your account was onboarded through Coexistence.

If your number isn't eligible yet, the app tells you which requirement it misses.

Calling a customer: permission and limits (Meta rules)

Ask first — before you call a customer, they must grant permission. Send a permission request in an open chat, or a call-permission template when the 24-hour window is closed. You can ask once every 24 hours and at most twice in 7 days.
After they approve — call any time within 7 days, up to 5 connected calls per customer every 24 hours. If they decline, wait 24 hours before asking again.
Unanswered calls — after 2 unanswered calls in a row Meta asks the customer to reconsider; after 4, permission is revoked automatically (they can grant it again later).
Capacity — a single WhatsApp Business number handles up to 1,000 concurrent inbound and 1,000 concurrent outbound calls.

Pricing

WhatsApp Calling is an add-on for Growth and Enterprise, licensed per calling agent (seat) and billed yearly: **₹5,000* per seat per year. No free seat is included, and it comes with a 30-day trial**. It is not available on Starter. See full pricing →

*Prices exclude GST.*

Related features

Shared Team Inbox

Chats and calls, one team.

Learn more →

Customer Support

Resolve queries faster.

Learn more →

Lead Management

Track every enquiry to closure.

Learn more →

Chatbot Builder

Missed-call and permission bots.

Learn more →

Pricing

Calling add-on: ₹5,000*/seat/yr.

Learn more →

For Sales teams

Call hot leads back in seconds.

Learn more →

Automate around calls

Never leave a caller in silence

Missed-call message

An “Incoming call” bot replies instantly when nobody can pick up: “Sorry we missed you — we'll call you back shortly.”

Follow up on permission

A “Call permission granted” bot tells the right agent the customer is ready to be called.

Calls in your webhooks

Call events can be sent to your own systems through webhooks when your plan includes calling.

Troubleshooting

If a call won't connect

What you see	Usual reason	What to do
No call buttons at all	Calling not enabled, or number not eligible	Check the add-on and Meta eligibility (2,000+ daily limit, not Coexistence)
Crossed-out phone · “No call permission”	Customer hasn't granted permission	Use Send request message, or the permission template if the chat window is closed
Call never reaches the customer	Customer's WhatsApp app is very old	Ask them to update WhatsApp
Poor audio or drops	Network or microphone	Use a stable connection and allow microphone access in the browser

Release notes

Read the full WhatsApp Calling release on What's New.

What's New

Frequently asked questions

Do I need a phone system or an extra app?+

No. Calls ring your agents in the browser inside Lead Pattern — no phone system and no extra app.

How much does WhatsApp Calling cost?+

It is an add-on for Growth and Enterprise at ₹5,000 + GST per calling seat per year, billed yearly. No free seat is included, and it comes with a 30-day trial. It is not available on Starter.

Can we call customers first?+

Yes, once the customer grants permission. Send a permission request in an open chat (or a call-permission template when the window is closed). After they approve, you can call within 7 days, up to 5 connected calls per customer every 24 hours.

What happens if nobody answers a customer's call?+

The call is logged as missed, and an “Incoming call” bot can reply right away with a message such as “Sorry we missed you, we'll call you back”.

Why can't I see call buttons?+

Calling needs the add-on and an eligible number (a messaging limit of 2,000+ per day, not onboarded through Coexistence). The add-on alone isn't enough if Meta hasn't made the number eligible.

Are calls recorded?+

Only if you switch recording on in Settings → Calling. Then you can play a call's audio afterwards, and permissions control who is allowed to play recordings.

Is my number eligible?+

Your number needs a messaging limit of at least 2,000 business-initiated conversations per 24 hours, must not be onboarded through Coexistence, and for outbound calls must be from a supported country. The app tells you if a requirement is missing.

Answer your customers' WhatsApp calls — right in the browser.

Start your Free Trial now Book a Demo Chat on WhatsApp

Add-on for Growth & Enterprise · 30-day trial · ₹5,000* per seat per year