New · Native SAP × WhatsApp — connect SAP B1 & S/4HANA. Explore the SAP integration

Lead Pattern
14-day free trial on Growth · Full features · No credit card

Simple, Honest Pricing

Enterprise-grade WhatsApp — transparent pricing.

Starter, Growth and Enterprise — priced in INR. Meta message rates passed through at cost.

Start your Free Trial now

Compare plans

Everything included, side by side.

Pay monthly or yearly. Yearly billing saves ~17% vs paying month to month. All customers — including international — are billed in INR via our payment gateway.

Starter

Solopreneurs getting started

~₹1,200/mo*Save 17%
Billed yearly · ₹15,000/yr + GST
1 user (owner) · 1 chatbot
  • Official WhatsApp Business API
  • Unlimited contacts · bulk broadcasts (once per day)
  • Catalog · templates · custom fields · contact tags
  • REST API (1,000 calls/month)

No add-ons on Starter — upgrade to Growth to add agents, SAP B1, WooCommerce & more

Growth

Most popular

Growing teams

~₹2,900/mo*Save 17%
Billed yearly · ₹35,000/yr + GST
Start your Free Trial now14-day free trial — full features, no credit card
1 + 5 agents · unlimited chatbots
Everything in Starter, plus
  • Shared inbox & unlimited broadcasts
  • No-code chatbot builder · campaign scheduler · CTWA ads
  • Analytics · roles & permissions · dedicated success manager
  • WhatsApp Flows — unlimited interactive forms (sign-up, booking, surveys)
  • REST API (1,00,000 calls/month) · Webhooks · unlimited API keys

Add-ons: extra agents ₹750* / mo or ₹9,000* / yr · SAP B1 · WooCommerce · WhatsApp Calling

Enterprise

Large orgs & custom requirements

Custom pricingTalk to Sales
Custom seats · unlimited chatbots
Everything in Growth, tailored to your scale
  • Custom agent seats, limits and SLAs
  • SAP-ready · dedicated success support
  • Volume pricing negotiated with sales
Compare plansStarterGrowthEnterprise
Messaging & broadcasts
14-day free trialTry Growth with full features for 14 days — no credit card needed.
14 days · no cardTalk to Sales
Bulk broadcasts
Once per dayUnlimitedUnlimited
Catalog & templates
Official WhatsApp Business API
Contacts & CRM
Contacts
UnlimitedUnlimitedUnlimited
Custom fields
Contact tags / labels
Team & inbox
Agents included
1 (owner)1 + 5Custom
Additional agents
—₹750* / mo or ₹9,000* / yrCustom
Shared team inbox
Roles & permissions
WhatsApp Calling (add-on)WhatsApp voice calling, billed yearly. Quantity is the number of licensed calling agents (seats). No free seat is included. 30-day trial.
₹5,000* / seat / yr₹5,000* / seat / yr
Automation & marketing
Chatbots
1UnlimitedUnlimited
Campaign scheduler
Click-to-WhatsApp ads & retargeting
WhatsApp FlowsInteractive multi-screen WhatsApp Flow forms (sign-up, booking, surveys, and similar).
UnlimitedUnlimited
Analytics & API
Analytics
REST API (calls / month)Growth also includes unlimited API keys, rate limit and concurrency.
1,0001,00,000Custom
Webhooks
UnlimitedUnlimited
Integrations & add-ons
SAP B1 Basic Connector (add-on)
AvailableAvailable
WooCommerce integration
LiveLive
Add-ons (extra cost)Add-ons are not available on Starter. Upgrade to Growth to use them.
Enterprise & support
Dedicated success manager
Custom SLA

* All prices are exclusive of GST unless stated otherwise. · 14-day free trial on Growth

Add-ons

Everything extra, in one place.

Add-ons are available on Growth and Enterprise at extra cost. Starter does not include add-ons.

01

Team & usage

Scale seats, calling and bots when your team grows.

Additional agent

Add a team member beyond seats included in your plan.

₹750* / month · ₹9,000* / yearGrowth & Enterprise

WhatsApp Calling

WhatsApp voice calling, billed yearly. Quantity is the number of licensed calling agents (seats). No free seat is included. Comes with a 30-day trial.

₹5,000* / seat / yearGrowth & Enterprise

Extra chatbots

Need more than one chatbot? Upgrade to the Growth plan for unlimited chatbots.

Upgrade to Growth
02

Support & services

Hands-on help for onboarding, templates and escalation.

Priority 24×7 phone support

Phone escalation when you need it.

Growth & Enterprise · on request

Dedicated success manager

Named contact for onboarding and growth. Included on Growth and Enterprise.

Growth & Enterprise

Premium onboarding

Hands-on setup and go-live support.

Growth & Enterprise · on request

Custom template design

On-brand WhatsApp templates built for you.

Growth & Enterprise · on request
03

Integrations — Live

Connectors available today on Growth and Enterprise. Priced on request unless noted.

SAP B1 Basic Connector

Featured

SAP Business One → WhatsApp. Order, invoice and dispatch updates.

Explore SAP integration →
Growth & Enterprise

WooCommerce

Sync orders and customer chats from your WooCommerce store.

Growth & Enterprise

Webhooks & API

Real-time webhooks and REST API to connect any system. Unlimited webhooks on Growth.

Growth & Enterprise
04

Integrations — Upcoming

On the roadmap — join the waitlist when you talk to us.

Shopify

Coming soon

Sync orders and customer chats from your Shopify store.

Growth & Enterprise

Google Sheets

Coming soon

Send WhatsApp messages from a sheet and log contacts back.

All plans

Zoho, Salesforce, HubSpot

Coming soon

CRM sync for leads and conversations.

All plans

Stripe, Razorpay, Tally

Coming soon

Payments and accounting workflows.

All plans

Zapier

Coming soon

No-code automation across your stack.

All plans

SAP S/4HANA & ECC

Coming soon

Extended SAP editions beyond Business One Basic.

Growth & Enterprise
Contact us for add-on pricing

* All prices are exclusive of GST unless stated otherwise. Extra agents and WhatsApp Calling seats are priced as shown; all other add-ons are quoted on request. Add-ons are available on Growth and Enterprise only.

Add SAP B1 Basic integration.

Connect SAP Business One to WhatsApp with our Basic Connector — available as an add-on on Growth and Enterprise. S/4HANA and ECC support is coming soon.

No Hidden Costs

Your plan, plus Meta's message rates — at cost.

Meta WhatsApp message fees (India)

Official Meta rates by category — billed at Meta's published rate with zero markup from Lead Pattern. Rates below are indicative for India (INR); verify on Meta's pricing page.

CategoryIndia (INR)Typical use
Marketing₹0.86Promotions, offers, newsletters
Utility₹0.115Order updates, reminders, receipts
Authentication₹0.115OTPs and login verification
ServiceFree*
in the 24h window
Customer care replies & bot responses (24h window)

*Service messages: Free-form replies and utility templates sent inside an open 24-hour customer service window are free. Leads from Click-to-WhatsApp ads open a 72-hour free window once you reply. Templates sent outside the window are charged at the category rate above, and volume tiers can lower utility and authentication rates. Actual charges follow Meta's rate card and may vary by country and volume. Prices exclude GST.

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Pricing FAQ

Questions about trials, renewals or invoices?Plans & billing guide on Lead Pattern Learn →

There's no free plan — but you can try Growth free for 14 days with every feature unlocked and no credit card needed.

Start your 14-day free trial on Growth.

No credit card · Full features · We help with WhatsApp API setup