Free template library · no signup

83 free WhatsApp message templates, ready to copy.

Order updates, payment reminders, delivery alerts, OTPs, offers, festival greetings and SAP dealer messages — each written to Meta's rules, marked with its category and ready to adapt.

Start your Free Trial now Book a Demo

✨ Ask AI about this page:ChatGPT Claude Perplexity

9:41

Template preview

Utility · approved

⚡ Order confirmed ✅

Hi Priya, thank you for your order #4821 of ₹2,450. We'll message you here as soon as it ships.

Track order

Browse by use

Pick a category

Order updates (8)

Confirmations, changes and cancellations

See templates →

Payment reminders (8)

Due dates, overdue invoices, receipts

See templates →

Shipping & delivery (8)

Dispatch, tracking, delivered

See templates →

Appointments & bookings (8)

Confirmations, reminders, reschedules

See templates →

OTP & verification (3)

One-time passwords and login codes

See templates →

Offers & promotions (8)

Sales, launches, discounts

See templates →

Abandoned cart (6)

Bring shoppers back to checkout

See templates →

Feedback & reviews (6)

Ratings, surveys, review requests

See templates →

SAP & B2B dealer updates (8)

Invoices, sales orders, dealer alerts

See templates →

Lead follow-up & sales (7)

Enquiries, brochures, demos

See templates →

Welcome & onboarding (6)

Sign-ups, opt-ins, account updates

See templates →

Festival greetings (7)

Diwali, Holi, New Year and more

See templates →

Template categories

Marketing, utility or authentication?

Category	Use it for	Indicative India rate (Meta)
Utility	Updates about an existing order, account or request — confirmations, dispatch, reminders, receipts	≈ ₹0.115 per message
Marketing	Promotions, offers, launches, festival greetings, cart reminders, re-engagement	≈ ₹0.86 per message
Authentication	One-time passcodes for login, sign-up and payments	≈ ₹0.115 per message

Indicative Meta rates for India, excluding GST; actual charges follow Meta's rate card. Free-form replies and utility templates inside an open 24-hour customer window are free. Lead Pattern passes Meta's rates through with zero markup.

How to use these templates

From copy to approved in 3 steps

Copy and adapt

Click “Copy text”, change the wording to your brand and keep the {{variables}} you need.

Submit to Meta

In Lead Pattern go to Templates → new template, pick the category, paste the text, add sample values and submit.

Send automatically

Once approved, use it in broadcasts, bots, chats or triggers from Shopify, WooCommerce and SAP Business One.

Rules that get WhatsApp templates approved

Pick the honest category. Marketing = promotions, offers, re-engagement. Utility = updates about an existing order, account or request. Authentication = one-time codes. A promotion submitted as Utility is one of the most common rejection reasons.
Never start or end with a variable. Wrap every {{variable}} in real words, and don't put two variables back to back.
Give sample values. Meta reviews how the filled-in message reads, so every variable needs an example.
Write like a person. No ALL CAPS, no vague "WIN BIG" claims, no misleading links in buttons.
Keep buttons clear. Quick reply, Visit website or Call phone, with action labels like *Track order* or *Book now*.
Rejected? It isn't permanent — fix the reason and submit a corrected template. Why templates get rejected →

Templates here are examples to adapt; Meta reviews every template and has the final say on approval and category. Template guide on Lead Pattern Learn →

WhatsApp template FAQ

What is a WhatsApp message template?+

A pre-written message that Meta reviews and approves before you can send it. Templates are how a business starts a conversation, or restarts one after the 24-hour window has closed.

Are these templates free to use?+

Yes. Copy and adapt any of them — no signup needed. You still need a WhatsApp Business API account to submit and send templates, and Meta charges per message by category.

Will Meta approve these templates?+

They follow Meta's published rules (honest category, no lone variables, clear buttons), but Meta reviews every template and makes the final decision.

How long does template approval take?+

Usually quickly, but it can take longer — so submit campaign and festival templates a few days early.

Can I use variables like the customer's name?+

Yes. Variables such as {{customer_name}} are filled in for each recipient at send time — from customer fields, an Excel file or the chat.

Where do I create templates in Lead Pattern?+

Go to Templates, start a new template, choose the category and language, write the body with variables, add buttons, give sample values and submit. It appears as Pending until Meta reviews it.

Send these templates automatically — try Lead Pattern free for 14 days.

Start your Free Trial now Book a Demo Chat on WhatsApp

14-day free trial · No credit card · Free WhatsApp API setup