Free calendar · updated for 2027

India festival & sale calendar 2027 for WhatsApp marketing

Plan your WhatsApp greetings and offers for the whole year: every major festival date, an idea for each, and the date to submit your template so it's approved in time.

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29 Oct

Diwali 2027

23 Mar

Holi 2027

17 Aug

Raksha Bandhan 2027

Quarter 1

January – March 2027

Date	Occasion	WhatsApp campaign idea	Submit template by
Fri 1 Jan	New Year's Day	New Year wishes, January offers — templates	Fri 25 Dec
Thu 14 Jan	Makar Sankranti / Magha Bihu	Greetings, harvest-season offers — templates	Thu 7 Jan
Fri 15 Jan	Pongal	Greetings for South India audiences — templates	Fri 8 Jan
Tue 26 Jan	Republic Day	Greetings, Republic Day sale — templates	Tue 19 Jan
Thu 11 Feb	Basant Panchami	Greetings; admissions season for education — templates	Thu 4 Feb
Sun 14 Feb	Valentine's Day	Gifting offers, couple deals — templates	Sun 7 Feb
Sat 6 Mar	Maha Shivratri	Greetings — templates	Sat 27 Feb
Wed 10 Mar	Id-ul-Fitr (Eid)	Eid Mubarak greetings, festive offers — templates	Wed 3 Mar
Tue 23 Mar	Holi	Holi greetings, colour-themed offers — templates	Tue 16 Mar
Wed 31 Mar	Financial year end	Payment reminders, outstanding statements, year-end schemes — templates	Wed 24 Mar

Quarter 2

April – June 2027

Date	Occasion	WhatsApp campaign idea	Submit template by
Wed 7 Apr	Gudi Padwa / Ugadi / Chaitra Navratri begins	New-year greetings for Maharashtra and the South — templates	Wed 31 Mar
Wed 14 Apr	Vaisakhi / Tamil New Year	Greetings, new-season launches — templates	Wed 7 Apr
Sun 9 May	Mother's Day	Gifting offers — templates	Sun 2 May
Mon 17 May	Id-ul-Zuha (Bakrid)	Greetings — templates	Mon 10 May
Sun 20 Jun	Father's Day	Gifting offers — templates	Sun 13 Jun

Quarter 3

July – September 2027

Date	Occasion	WhatsApp campaign idea	Submit template by
Mon 5 Jul	Rath Yatra	Greetings for Odisha audiences — templates	Mon 28 Jun
Sun 15 Aug	Independence Day	Greetings, Independence Day sale — templates	Sun 8 Aug
Tue 17 Aug	Raksha Bandhan	Rakhi gifting, last-day delivery reminders — templates	Tue 10 Aug
Wed 25 Aug	Janmashtami	Greetings — templates	Wed 18 Aug
Sat 4 Sep	Ganesh Chaturthi	Greetings, festive-season launches — templates	Sat 28 Aug
Sun 12 Sep	Onam	Greetings and offers for Kerala audiences — templates	Sun 5 Sep

Quarter 4

October – December 2027

Date	Occasion	WhatsApp campaign idea	Submit template by
Sat 9 Oct	Dussehra (Vijaya Dashami)	Greetings, festive sale, vehicle and home bookings — templates	Sat 2 Oct
Mon 18 Oct	Karva Chauth	Gifting and beauty offers — templates	Mon 11 Oct
Fri 29 Oct	Diwali	Diwali greetings and offers, dealer wishes — templates	Fri 22 Oct
Sun 31 Oct	Bhai Dooj	Gifting offers — templates	Sun 24 Oct
Thu 4 Nov	Chhath Puja	Greetings for Bihar and UP audiences — templates	Thu 28 Oct
Sun 14 Nov	Guru Nanak's Birthday	Greetings — templates	Sun 7 Nov
Fri 26 Nov	Black Friday	Online sale, cart reminders — templates	Fri 19 Nov
Sat 25 Dec	Christmas	Christmas wishes, year-end sale — templates	Sat 18 Dec
Fri 31 Dec	New Year's Eve	Thank-you message, January plans — templates	Fri 24 Dec

Festival dates: Government of India (DoP&T) holiday list 2027 for Central Government offices in Delhi; dates can differ by state, and Eid dates depend on moon sighting. Valentine's, Mother's, Father's Day and Black Friday follow the usual calendar rule. “Submit by” = 7 days before.

Big online sales

Marketplaces announce their own sale dates each year — the biggest festive sales usually run in the weeks before Dussehra and Diwali, with smaller ones around Republic Day and Independence Day. Plan your own sale message for the same windows and schedule it once the dates are out.

How to use this calendar

Pick 6–10 dates that fit your customers — not every festival suits every business.
Write and submit the template a week early. Approvals can take longer when everyone submits before a big festival. One template with a {{festival_name}} variable can be reused all year.
Schedule the broadcast for the morning of the day (or 2–3 days before, for gifting offers).
Send to opted-in customers only, and segment — Pongal for Tamil Nadu, Onam for Kerala, Chhath for Bihar and UP.
Greetings are marketing messages (about ₹0.86 each in India at Meta's rate, excluding GST) — send them where they build a relationship, not to everyone.

Festival greeting templates → · Schedule a WhatsApp message → · Bulk WhatsApp, the safe way →

Festival calendar FAQ

When is Diwali in 2027?+

Friday, 29 October 2027, as per the Government of India holiday list for 2027.

When is Holi in 2027?+

Tuesday, 23 March 2027 (Holika Dahan is on Monday, 22 March).

When is Raksha Bandhan in 2027?+

Tuesday, 17 August 2027.

When is Eid in 2027?+

Id-ul-Fitr is listed for Wednesday, 10 March 2027 and Bakrid for Monday, 17 May 2027. Eid dates can shift by a day depending on the moon sighting.

How early should I submit a festival WhatsApp template?+

About a week before. Meta reviews every template, and reviews can take longer before big festivals.

Can I send one greeting to all my customers?+

Yes, as a scheduled broadcast to opted-in customers. Each person gets their own message with their name filled in.

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