How to · Scheduling

How to schedule WhatsApp messages for your business

Write the message today, send it at 9 am on sale day. Scheduled broadcasts in Lead Pattern run on the server — your browser or computer doesn't need to be on.

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Short answer

In Lead Pattern, build your broadcast (audience, template, personalisation), click Schedule instead of Send Now, pick the date and time, and confirm. It appears under Scheduled, where you can pause, resume or cancel it before it starts.

Schedule a broadcast (Help Center)

Step by step

How to do it in Lead Pattern

Build the broadcast

Choose the audience and an approved template, and fill in the variables.

Click Schedule

Pick the date and time it should go out, then click Confirm Schedule.

Manage the queue

Scheduled broadcasts and one-off scheduled messages show in one list. Pause, resume or cancel anything that hasn't started.

Good to know

Time zone: scheduling uses your workspace's configured time — double-check when your audience is in another region.
Changing a scheduled broadcast: cancel it and create a new one with the changes.
Once sending starts, delivered messages can't be pulled back — but you can still cancel the rest of the queue.
Follow-ups on autopilot: a bot can wait (for example until business hours, or a day after a purchase) before sending the next message.

Questions people ask

Do I need to keep my computer on for a scheduled WhatsApp message?+

No. Scheduled broadcasts run on Lead Pattern's server and start automatically at the chosen time.

Can I cancel a scheduled broadcast?+

Yes, any time before it starts sending. Once it's processing, you can still cancel the remaining queue.

Can I schedule festival greetings in advance?+

Yes — get the template approved a few days early, then schedule the broadcast for the morning of the festival. See our [2027 festival calendar](/whatsapp-marketing-calendar-2027).

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How to schedule WhatsApp messages for your business

How to do it in Lead Pattern

Build the broadcast

Click Schedule

Manage the queue

Good to know

Questions people ask

Send bulk WhatsApp from Excel

Broadcast without saved numbers

One number, many users

Add a WhatsApp button to a website

Set up WhatsApp auto-reply

Send WhatsApp from Tally

Send WhatsApp from Zoho

Send WhatsApp from Busy

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