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Lead Pattern

How to · Automation

How to set up WhatsApp auto-reply for your business

Greet every customer instantly, answer common questions and tell people when you'll be back — automatically, while your team handles the rest.

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Short answer

In Lead Pattern go to Bots → New Bot, choose a trigger (for example On first daily message for a once-a-day greeting, or On message with a keyword), add a Send message or button-menu step, connect the steps, save and switch the bot Active.

Bot triggers (Help Center)

Step by step

How to do it in Lead Pattern

1

Create a bot

Bots → New Bot → name it → open the editor.

2

Pick when it replies

On first daily message (greeting once a day), On message with keywords (price, address…), On no keyword match (fallback) or On new lead (welcome).

3

Write the reply

Add Send message, or buttons / a list menu so customers tap instead of typing. Use {{field:name.first}} to greet by name.

4

Add a way to a person

Always include a “Talk to an agent” option that assigns the chat to your team.

5

Save and activate

Validate, save, switch it Active — then test it from your own phone.

Away message outside business hours

Add a Wait till step to hold a follow-up until business hours resume, or reply right away with "We're closed now — we'll reply at 10 am" and let the team pick it up in the morning.

Ready-made bot designs

Copy a complete design from our chatbot recipe library — FAQ bot, lead qualifier, appointment booking, order status and more.

Questions people ask

Can WhatsApp auto-reply only once a day?+

Yes. Use the On first daily message trigger — it fires on the first message a customer sends each day, so the greeting isn't repeated on every message.

Can auto-replies answer based on keywords?+

Yes. An On message trigger can match keywords like “price” or “address”, and On no keyword match catches everything else.

Do auto-replies cost money?+

Replies inside the 24-hour customer window are free-form messages, which Meta doesn't charge for. Templates sent outside the window are charged by category.

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