ChatGPT
Claude
Perplexity2
24-hour window (customer service window)
Opens every time a customer messages you. Inside it you can reply freely; outside it you need an approved template. The 24-hour window →
A
Access token / API key
A secret key that lets your software use the API. Expired tokens cause error 190. Webhooks & API →
B
Broadcast
One template sent to many opted-in customers at once — with personal variables, scheduling and delivery reports. Broadcasting →
BSP / Tech Provider
A company approved by Meta to give businesses access to the WhatsApp Business Platform. Lead Pattern is an Official Meta Tech Provider.
Business verification
Meta's check that your business is real and authorised to use the number. It is the biggest unlock for higher messaging limits.
Business-initiated vs user-initiated
Business-initiated chats are ones you start with a template; user-initiated ones start when the customer messages you first.
C
Call-to-action button
A template button that opens a website or calls a phone number.
Catalog
Your products shown inside WhatsApp, so customers can browse and add to cart in the chat. Catalog & payments →
Click-to-WhatsApp ad (CTWA)
A Facebook or Instagram ad that opens a WhatsApp chat with your business. Replying opens a 72-hour free window. Click-to-WhatsApp ads →
Cloud API
The version of the WhatsApp Business API hosted by Meta. Platforms like Lead Pattern connect to it on your behalf.
D
Display name
The business name customers see in the chat header. Meta reviews it; a rejected name can be edited and resubmitted.
E
Embedded Signup
Meta's own popup for connecting a WhatsApp number: log in with Facebook, pick your business and verify the number — without leaving the platform. Connect a number →
Error code
The number Meta returns when a message fails, like 131047 (window closed) or 131026 (undeliverable). All error codes →
F
Free-form message (session message)
A normal message you type — text, media, interactive — allowed only while the 24-hour window is open.
G
Green tick (verified badge)
The blue/green check mark Meta can grant to notable businesses next to their name on WhatsApp. Green tick guide →
I
Interactive message
A message with buttons or a list the customer taps instead of typing.
M
Message template
A pre-written message Meta approves before you can send it. Templates start conversations, or restart them after the 24-hour window closes. Free template library →
Messaging limit (tier)
How many unique customers a number can start conversations with in 24 hours: usually 250, then 2,000, 10,000, 100,000 and unlimited. Limits & quality →
Meta Business Account (Business Manager)
Your company's account in Meta's business tools. Your WABA sits inside it, and business verification is done there.
O
Opt-in
A customer's permission to receive WhatsApp messages from you — through a website checkbox, checkout, an ad or by messaging you first.
Opt-out
A customer asking to stop messages, for example by replying STOP or tapping a “Stop offers” button. Respecting it protects your quality rating.
P
Paused / disabled template
Meta pauses a template whose quality is declining, and disables it permanently after repeated issues. A disabled template can't be reactivated. Template errors →
Per-message pricing
Meta charges per template message by category and country. Lead Pattern passes Meta's rates through with zero markup. Pricing →
Q
Quality rating
Meta's green / yellow / red score of how recipients react to your messages. Blocks and reports pull it down; a red rating can lower your limit.
Quick reply button
A tappable answer under a message. Bots can route each answer automatically.
S
Shared team inbox
One WhatsApp number answered by the whole team, with chat assignment, notes and tags. Shared team inbox →
T
Template category
Every template is Marketing (promotions, offers), Utility (updates about an existing order or account) or Authentication (one-time codes). The category decides the price per message.
Template rejection
Meta declining a template at review — often for a wrong category or lone variables. It isn't permanent: fix it and resubmit. Why templates get rejected →
Template variable (placeholder)
A blank in a template, like {{customer_name}}, filled in for each recipient at send time. A template shouldn't start or end with one.
W
WABA (WhatsApp Business Account)
The account Meta creates to hold your business's WhatsApp presence. It can hold one or more phone numbers and owns your templates and settings.
Webhook
An automatic notice one system sends another when something happens — for example a new message or an order event.
WhatsApp Business API (WhatsApp Business Platform)
Meta's official way for businesses to send and receive WhatsApp messages from software instead of a single phone — needed for team inboxes, bots, broadcasts and integrations. WhatsApp Business API →
WhatsApp Business App
The free phone app for small businesses. One phone, limited automation; a number can't be on the app and the Business Platform at the same time (unless you use Connect Existing WhatsApp Business App). App vs API →
WhatsApp Business Calling
Voice calls with customers on WhatsApp, made and received inside Lead Pattern as an add-on, subject to Meta's eligibility rules. Calls not working? →
WhatsApp chatbot (bot)
An automated flow that replies, asks questions, routes chats and calls your systems — built without code in Lead Pattern. Chatbot builder →
WhatsApp CRM
Customer records, tags, custom fields and chat history built around your WhatsApp conversations. WhatsApp CRM →
WhatsApp Flows
Forms and screens inside the chat — date pickers, lists, multi-step forms — whose answers are saved on the customer. WhatsApp Flows →
