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Lead Pattern

Fix-it guide · Templates

WhatsApp template errors, fixed

Template errors happen when a send doesn't match the approved template, or when Meta pauses or disables a template for quality. If your template was rejected at review, see our rejection guide.

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Error codes

Template error codes

CodeWhat it meansWhy it happensHow to fix it
132000 — Template parameter count mismatchThe number of variable parameters sent doesn't match the template's definition.Template expects a different number of {{variables}} than were supplied in the request.Ensure every variable placeholder in the approved template has a matching parameter in the request.
132001 — Template does not existThe referenced template wasn't found in the specified language, or isn't approved.Wrong template name. Wrong language/locale code. Template not yet approved.Verify the template's name, language code, and approval status in WhatsApp Manager.
132005 — Template hydrated text too longThe final message text, after inserting variables, exceeds the allowed length.Long variable values pushed the rendered template over the character limit.Shorten the variable values or the template body, and verify the rendered text in WhatsApp Manager.
132007 — Template format policy violationThe template violates WhatsApp's content or format policy.Template content doesn't meet formatting or policy guidelines.Review the template rejection reasons documentation and adjust the template content.
132012 — Template parameter format mismatchOne or more variable parameters are incorrectly formatted for the template.A parameter's type or format doesn't match what the template component expects.Match the parameter format exactly to what's specified in the template definition.
132015 — Template is pausedThe template has been paused due to declining quality.Poor recipient feedback or low-quality signals on the template.Improve the template content and wait for it to be re-evaluated, or wait for the pause to lift.
132016 — Template is disabledThe template has been permanently disabled after repeated quality issues.Template was paused multiple times without sufficient improvement.Create a new template with revised content — disabled templates cannot be reactivated.

Source: Lead Pattern Help Center troubleshooting articles. Click a code for the full article. Error codes come from Meta's WhatsApp Business Platform.

Flows

WhatsApp Flow errors

CodeWhat it meansWhy it happensHow to fix it
132068 — Flow is blockedThe referenced WhatsApp Flow is currently in a blocked state.The flow was blocked due to a policy or technical issue.Review and resolve the flagged issues with the flow in WhatsApp Manager.
132069 — Flow is throttledThe referenced WhatsApp Flow has been throttled after high recent volume.More than the allowed number of flow sends within the last hour.Reduce flow send volume; throttling clears automatically as volume drops.

Source: Lead Pattern Help Center troubleshooting articles. Click a code for the full article. Error codes come from Meta's WhatsApp Business Platform.

Avoid template errors

  • Send every variable. If the approved template has three {{variables}}, send three values — no more, no less (132000).
  • Use the exact name and language. A template approved in English won't send as Hindi; check the name, language code and status (132001).
  • Keep values short. Long variable values can push the final message over the limit (132005).
  • Editing creates a new version. Editing an approved template sends it back for review.
  • Watch template quality. Poor feedback can pause a template (132015); repeated issues disable it permanently (132016) — then create a new one with revised content.

Rejected at review instead? Why WhatsApp templates get rejected → · Need a starting point? Free WhatsApp template library →

Frequently asked questions

Can a disabled template be turned back on?+

No. Disabled templates cannot be reactivated — create a new template with revised content.

What does template paused mean?+

Meta paused it because of declining quality, usually poor recipient feedback. Improve the content and wait for it to be re-evaluated, or for the pause to lift.

Why does my template say it does not exist?+

The name or language doesn't match an approved template, or it hasn't been approved yet. Check its name, language and status.

Still stuck?

Lead Pattern customers can raise a support ticket from inside the app, or message our team on WhatsApp. The Help Center has a full article for every error code.

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