PRICING & FEATURE COMPARISON
WhatsApp Business API pricing comparison — Lead Pattern vs the field
Lead Pattern is among the lowest-cost WhatsApp Business API platforms for teams — ₹35,000/yr for 6 agents.
Quick answer
Lead Pattern Growth costs ₹35,000 per year (excluding GST) for a 6-agent team, including shared inbox, unlimited broadcasts and unlimited chatbots. That is lower than AiSensy, Gallabox, Freshchat, Wati, Respond.io, DoubleTick for the same team size. Interakt is cheaper on sticker price but lists no native SAP connector. Lead Pattern also passes Meta's WhatsApp message rates through at cost and offers a native SAP Business One connector, which no other platform in this comparison lists. Prices verified October 2026.
- For a 6-agent team, Lead Pattern Growth costs ₹35,000 per year (excl. GST) with unlimited chatbots included.
- That is 1.8×–6.6× cheaper than AiSensy, Gallabox, Freshchat, Wati, Respond.io, DoubleTick for the same team size.
- Interakt has a lower sticker price (₹26,870) but lists no native SAP connector.
- No other platform here lists a native SAP connector; Lead Pattern offers one for SAP Business One and passes Meta message rates through at cost.
Last verified October 2026. Independent comparison from public pricing pages — plans change, so confirm with each vendor.
Cost for your team
What a 6-agent team pays per year
6-agent team · shared inbox + broadcasts + chatbot · annual billing · excl. GST/taxes and Meta message fees. USD prices converted at ₹88/$ for scale.
- InteraktVendor page
₹26,870/yr
Growth ₹2,799/mo × 12 less the 20% yearly discount shown on its pricing toggle (derived)· 1.3× cheaper than Lead Pattern
- Lead PatternVendor page
₹35,000/yr
Growth ₹35,000/yr — owner + 5 agents included, unlimited chatbots
- AiSensyVerify — third-party
₹61,560/yr
Pro ₹3,200/mo less 10% yearly (third-party) + Drag & Drop Chatbot Builder ₹2,250/mo billed yearly (vendor page)· 1.8× Lead Pattern
- GallaboxVendor page
₹67,188/yr
Essential ₹5,599/mo billed annually × 12 — 6 users included; extra users ₹1,200/mo· 1.9× Lead Pattern
- FreshchatVendor page
$1,368/yr ≈ ₹1,20,384
6 agents × $19/agent/mo billed annually (Pro is $49, Enterprise $79 per agent)· 3.4× Lead Pattern
- WatiVerify — third-party
$1,476/yr ≈ ₹1,29,888
Pro ≈$99/mo billed annually (third-party) + 1 extra user at $24/mo (vendor page)· 3.7× Lead Pattern
- Respond.ioVendor page
$1,908/yr ≈ ₹1,67,904
Growth $159/mo billed yearly × 12 — 10 users and 1,000 monthly active contacts included· 4.8× Lead Pattern
- DoubleTickVerify — third-party
$2,614/yr ≈ ₹2,30,032
Pro ≈$217.80/mo billed yearly, 10 agents included (third-party trackers)· 6.6× Lead Pattern
Plans & fees
Entry prices, Meta fees and where the numbers come from
| Platform | Entry plan | Meta message fees | Source |
|---|---|---|---|
| Lead Pattern | Starter · ₹1,250/mo ₹15,000/yr (₹1,500/mo if billed monthly) · 1 user | Meta rates passed through at cost — zero markup | Vendor page leadpattern.com/pricing |
| Interakt | Growth (WhatsApp + Instagram) · ₹2,799/mo ₹2,799/mo list; page advertises 20% off on yearly billing. Standalone WhatsApp Starter shows "Not Applicable". | Own per-message rate card published per plan; markup vs Meta not stated | Vendor page Vendor pricing page |
| AiSensy | Basic · ₹1,350/mo ₹1,500/mo, ₹1,350/mo on yearly (10% saving). Plan prices read from review sites — the vendor page did not render them. | Lists Meta rates (₹1.09 marketing / ₹0.145 utility); markup not stated | Verify — third-party Vendor pricing page |
| Gallabox | Basic · ₹2,399/mo ₹2,399/mo billed annually (₹2,999 quarterly) · hard cap of 3 users | Per-message charges billed from prepaid credits; markup not stated (Enterprise: 5% off) | Vendor page Vendor pricing page |
| Wati | Growth · $49/mo ≈$49/mo billed annually (review sites; vendor page did not render prices) · 3 users, no extra seats | Per-plan template rate card; markup over Meta reported by review sites, not shown on vendor page | Verify — third-party Vendor pricing page |
| Respond.io | Starter · $79/mo $79/mo billed yearly ($99 monthly) · no broadcasts or AI Agents on Starter | WhatsApp fees billed separately at cost; extra contacts $12–$15 per 100 MAC | Vendor page Vendor pricing page |
| DoubleTick | Starter · $142/mo ≈$142/mo billed yearly, 5 agents (undated vendor snapshot / trackers; vendor page now hides prices) | Per-country conversation cost page; markup not stated | Verify — third-party Vendor pricing page |
| Freshchat | Growth · $19/mo $19 per agent per month, billed annually · campaign contacts and AI sessions are extra | WhatsApp listed under messaging channels; per-message pass-through not itemised | Vendor page Vendor pricing page |
| Twilio | Usage-based API $0.005 per message (inbound and outbound) on top of Meta fees; no seat subscription | Meta fees passed through + $0.005 Twilio fee per message | Vendor page Vendor pricing page |
| Gupshup | Negotiated contract No public price; sales-negotiated with minimum monthly spend and per-message fee | Per-message fee on top of Meta; contract-specific | Quote only Vendor pricing page |
| Yellow.ai | Enterprise quote No public price; enterprise sales | Contract-specific | Quote only Vendor pricing page |
Features
What you actually get for the price
“None listed” and “Not stated” mean the vendor's public pricing page does not say. Ask the vendor before assuming either way.
| Platform | Seats | Chatbots / automation | API | Native SAP | Support | Free trial |
|---|---|---|---|---|---|---|
| Lead Pattern | Starter: 1 user · Growth: owner + 5 agents (extra agents ₹9,000/yr each) | Starter: 1 chatbot · Growth: unlimited no-code chatbots | REST API on every plan (Starter 1,000 calls/mo · Growth 1,00,000 calls/mo) + webhooks on Growth | SAP Business One connector (paid add-on on Growth); S/4HANA & ECC upcoming | Phone, WhatsApp & email; dedicated success manager on Growth | 14-day free trial on Growth, no credit card |
| Interakt | Unlimited agents on Growth/Advanced | Chatbot builder not itemised on the pricing page; WhatsApp AI Agents sold separately (₹2,499–₹3,000/mo) | Not itemised on pricing page | None listed | Not stated on pricing page | Not stated on pricing page |
| AiSensy | Unlimited users, fair use (up to 200 agents) | Paid add-on: ₹2,250–₹2,500/mo for 5 chatbots | Project APIs on Pro (per review sites) | None listed | Not stated on pricing page | Free-forever tier for testing |
| Gallabox | Basic 3 (hard cap) · Essential 6 · Advanced 10 — extra users ₹1,200–₹1,500/mo | Active flows capped: 5 / 20 / up to 100 by plan | API rate limit 100 / 200 / 1,000 messages per minute by plan | None listed | Response SLA 48 h (Basic) / 24 h (Essential, Advanced) | Not stated on pricing page |
| Wati | Growth 3 users (no extras) · Pro 5 users +$24/user/mo · Business 5 users +$69/user/mo | Plan-limited AI agents (1 / 2 / unlimited) and automation-trigger caps (1,000 / 2,000 / 5,000) | Integrations capped by plan (2 / 5 / unlimited) | None listed | Email (Growth), email + chat (Pro), priority + CSM (Business) | Free trial offered (per vendor site) |
| Respond.io | Starter 5 users · Growth 10 users · Advanced 10 users (+$12–$24/user/mo) | Workflows + AI Agents from Growth; AI credits capped by plan | Developer API from Growth; webhooks from Advanced | None listed | Not stated on pricing page | 7-day free trial |
| DoubleTick | Starter 5 agents · Pro 10 agents · Enterprise custom | AI agents built into every plan (limits not published) | Not itemised | None listed | Shared account manager on Pro, dedicated on Enterprise | No free trial — demo only (vendor page) |
| Freshchat | Priced per agent | Freddy AI Agent: 500 free sessions, then $49 per 100 sessions | Not itemised | None listed | Per Freshworks plan | Free plan up to 10 agents (no WhatsApp listed) |
| Twilio | No agent seats — developer platform | Build your own | API-first | Custom build required | Per Twilio support plan | Self-serve sign-up |
| Gupshup | Custom | Custom | API-first | Custom build required | Contract-specific | Not stated |
| Yellow.ai | Custom | Enterprise conversational AI | Enterprise | Not a core WhatsApp-SAP product | Enterprise plans | Demo-led |
Honest take
When another platform may suit you better
- Lowest sticker price, no ERP: Interakt or AiSensy can undercut a 6-agent plan if you only need broadcasts and a basic inbox.
- Many channels in one inbox today: Respond.io is built for omnichannel messaging; Lead Pattern is WhatsApp-first.
- Developer-built stack: Twilio and Gupshup suit teams that will build their own inbox on raw WhatsApp APIs.
Compare one-to-one
WhatsApp Business API pricing — FAQs
Lead Pattern. It offers a native SAP Business One connector that sends order confirmations, invoices, dispatch alerts and payment reminders to customers on WhatsApp automatically, and routes replies into a shared inbox with SAP context. None of the other platforms compared here (Wati, Interakt, AiSensy, Gallabox, Respond.io, DoubleTick, Freshchat) lists a native SAP connector. SAP Business One is live today; SAP S/4HANA and ECC support is upcoming.
Method & disclaimer. Prices were read from each vendor's public pricing page in October 2026; where a vendor page hides prices we used third-party review sites and mark them “Verify”. Annual cost excludes GST/taxes and Meta per-message fees. All product and company names are trademarks of their respective owners; this is an independent comparison and is not endorsed by any vendor. Spot something out of date? Tell us and we will correct it.
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