New · WhatsApp Groups

WhatsApp groups, from your business number.

Some conversations need more than one customer: a dealer network, an event crew, a circle of VIP buyers. Create small, invite-only groups from your official WhatsApp number and run them from the same inbox as your one-to-one chats, so the conversation stays with your business, not on someone's personal phone.

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Last updated: 15 November 2026

✨ Ask AI about this page:

ChatGPT

Claude

Perplexity

9:41

Dealer group · Rajkot

Group · 6 participants

Ramesh: Is the new price list out?

Yes, it's attached. Dispatch dates for next week are below. — Priya

Read by 6 of 6 participants

📝 @Amit please confirm stock for Patel Traders

What you get

A group chat your whole team can run

Groups from your official number

Create a group in Chats → + → New Group, share its invite link, and people join themselves. Up to 8 participants per group.

One inbox

Groups sit next to your other chats with a Groups filter. Assign them, tag them, add custom fields and mark them done like any chat.

Know who said what

Every message shows the participant's name. Optional team signatures show which teammate replied.

Message info

See how many participants each message was sent to, delivered to and read by, person by person.

Notes and collaborators

Internal notes with @mentions that members never see. Collaborators can read and reply without being added on WhatsApp.

Mobile app and API

Manage groups from the Lead Pattern app, or create and read them through the public API.

How it works

Your first group in five steps

Create a group

In Chats, click + and choose New Group. Give it a name and an optional description, which people see before they join.

Invite people

Open the group details and copy the invite link. People join themselves; you see who has joined.

Chat with the group

The group opens in your inbox. Every message shows who sent it, and your replies can carry your signature.

See who read it

Open Message info on any message you sent to see sent, delivered and read, participant by participant.

Add more groups when you need them

Need more groups than your plan includes? Buy extra groups in Settings → Plan & Billing.

Use cases

Where groups help

Dealer and distributor groups

Share price lists, stock and dispatch dates with your dealers in one place, and see who has read the update.

Events and projects

Coordinate a launch, an install or an event with the customer and their team, without anyone sharing a personal number.

VIP customer circles

Give your best customers early access to new products in a small, invite-only group run by your team.

Plans and limits

Groups on every plan

	Details
Starter	1 group included
Growth	5 groups included
Extra groups	₹50 per group per month on monthly plans · ₹600 per group per year on yearly plans (Settings → Plan & Billing)
Participants	Up to 8 per group
How people join	Invite link only
Your number	An Official Business Account (blue tick) on the Cloud API, not also used in the WhatsApp Business app

Prices exclude GST. If your plan has fewer groups than you run, the newest ones become read-only until you add more or delete one. Members can still post, and nothing is deleted on WhatsApp.

What group messages cost on WhatsApp

A message to a group looks like one message, but Meta bills a template per participant it is delivered to, not per group. Your own business number isn't counted. For example, one marketing template delivered to a group of 7 people is 7 × ₹0.86 = about ₹6.02 at Meta's India marketing rate. Plan regular template sends with that in mind. WhatsApp group charges (Help Center) →

Good to know

Templates outside 24 hours: you can send text, images, videos, audio, documents and templates. Outside the 24-hour window a group needs a template, just like a one-to-one chat.
Not available in groups: bots, broadcasts, WhatsApp Flows, catalog messages and calls.
Permissions: new permissions control who can create and manage groups and who can add collaborators.
Need to reach more people? Groups are for small, invite-only conversations. To message many customers at once, use broadcasts.

Release notes

Read the full WhatsApp Groups release on What's New, or the step-by-step guides in the Help Center.

What's New: WhatsApp Groups

Frequently asked questions

Can a business create WhatsApp groups on the official API?+

Yes. With Lead Pattern you create invite-only groups from your official business number and run them from the shared inbox. Your number must be an Official Business Account (blue tick) on the Cloud API and not also used in the WhatsApp Business app.

How many people can join a group?+

Up to 8 participants per group. People join through the group's invite link.

How many groups do I get?+

1 group on Starter and 5 on Growth. Extra groups cost ₹50 per group per month on monthly plans or ₹600 per group per year on yearly plans, plus GST.

How does Meta charge for group messages?+

Meta bills a template sent to a group per participant it is delivered to, not per group. Your own number isn't counted.

Can I use bots or broadcasts in a group?+

No. Bots, broadcasts, WhatsApp Flows, catalog messages and calls are not available in groups.

Can my teammates reply without joining the group on WhatsApp?+

Yes. Add them as collaborators so they can read and reply from Lead Pattern. Optional signatures show who wrote each message.

Run your dealer and VIP groups from your business number.

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1 group on Starter · 5 on Growth · 14-day free trial