How to · Broadcasts
On the WhatsApp Business App, a broadcast list only reaches people who have saved your number. With the official WhatsApp Business API, your approved template messages reach opted-in customers whether or not they saved you.
Short answer
Use the WhatsApp Business API instead of the app. With the API, you send approved template messages to customers who opted in to hear from you — they don't need to have your number saved. Upload your list or pick a segment in Lead Pattern Broadcasts and send.
Step by step
1
Lead Pattern sets up the official API on your number (Official Meta Tech Provider). Setup is free.
2
Import an Excel list or let customers message you first through a WhatsApp link, QR code or ad.
3
Pick an approved template and an audience — a segment, a broadcast group or an Excel file — and send or schedule.
Not needing a saved number doesn't mean messaging anyone. Send marketing only to people who agreed to hear from you — on a website form, at checkout, through an ad or by messaging you first. Customers who opt out are removed from broadcast audiences automatically in Lead Pattern, and fewer blocks keep your quality rating healthy.
App broadcast lists are delivered only to people who have saved your number. The API doesn't have that restriction for approved template messages.
Yes on the API, as long as they opted in to receive your messages and you use an approved template to start the conversation.
Yes. A number on the WhatsApp Business App can be moved to the API, or connected with the “Connect Existing WhatsApp Business App” option. [See the guide](/guides/move-whatsapp-business-app-to-api).
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