WhatsApp templates · Offers & promotions
8 free offers & promotions templates for WhatsApp
Promotions are marketing templates. Send them only to customers who opted in, keep them relevant, and don't over-send — that protects your quality rating.
ChatGPT
Claude
PerplexityCopy and adapt
Offers & promotions templates
Highlighted words are variables — they're filled in for each customer when you send.
Sale announcement
MarketingOur sale is live 🎉
Hi {{customer_name}}, enjoy {{discount}} off on {{collection_name}} till {{end_date}}. Tap below to shop before stocks run out.
Reply STOP to stop offers
New launch
MarketingHi {{customer_name}}, meet our new {{product_name}} — {{one_line_benefit}}. Be among the first to try it.
Back in stock
MarketingGood news, {{customer_name}}! {{product_name}} is back in stock. Popular sizes sell out quickly.
Coupon code
MarketingHi {{customer_name}}, here's {{discount}} off your next order with code {{coupon_code}}. Valid till {{end_date}}.
Price list update (B2B)
MarketingHello {{customer_name}}, our updated price list for {{month_name}} is attached, with new schemes on {{product_range}}. Reply to place your order.
Tip: Attach the price list PDF as a document header.
Loyalty reward
MarketingHi {{customer_name}}, you have {{points}} reward points worth {{value}}. Use them on your next order before {{expiry_date}}.
Webinar or event invite
MarketingHi {{customer_name}}, join our free session on {{topic}} on {{event_date}} at {{event_time}}. Seats are limited.
Re-engagement
MarketingHi {{customer_name}}, it's been a while! Here's what's new at {{business_name}} this month — tap below to take a look.
Tips
Get better results
Tip 1
Add an easy opt-out (a 'Stop offers' button or footer line) — fewer blocks means a healthier quality rating.
Tip 2
Use segments like 'bought in the last 90 days' instead of messaging everyone.
Tip 3
Avoid ALL CAPS, too many emojis and vague claims — common rejection reasons.
How to use these templates
From copy to approved in 3 steps
1
Copy and adapt
Click “Copy text”, change the wording to your brand and keep the {{variables}} you need.
2
Submit to Meta
In Lead Pattern go to Templates → new template, pick the category, paste the text, add sample values and submit.
3
Send automatically
Once approved, use it in broadcasts, bots, chats or triggers from Shopify, WooCommerce and SAP Business One.
Send them automatically
Lead Pattern sends approved templates from broadcasts, bots and integrations. See WhatsApp Broadcasting.
Offers & promotions templates FAQ
Do marketing templates cost more?+
Yes. Meta charges marketing messages at a higher rate than utility (about ₹0.86 vs ₹0.115 in India). Lead Pattern passes the rates through at cost.
Can I send offers to everyone in my phone contacts?+
Only send marketing messages to people who opted in to hear from you. Messaging people who don't expect it leads to blocks and a lower quality rating.
Do I need the WhatsApp Business API to send templates?+
Yes. Templates are part of the official WhatsApp Business API. Lead Pattern sets up the API for free and lets you create, submit and send templates from one place.
More template categories
Order updates
Confirmations, changes and cancellations
See templates →Payment reminders
Due dates, overdue invoices, receipts
See templates →Shipping & delivery
Dispatch, tracking, delivered
See templates →Appointments & bookings
Confirmations, reminders, reschedules
See templates →OTP & verification
One-time passwords and login codes
See templates →Abandoned cart
Bring shoppers back to checkout
See templates →Feedback & reviews
Ratings, surveys, review requests
See templates →SAP & B2B dealer updates
Invoices, sales orders, dealer alerts
See templates →Lead follow-up & sales
Enquiries, brochures, demos
See templates →Welcome & onboarding
Sign-ups, opt-ins, account updates
See templates →Festival greetings
Diwali, Holi, New Year and more
See templates →
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