Pricing
WhatsApp Business API pricing, explained
Plan costs, Meta message rates and what you actually pay each month.
Lead Pattern · 15 May 2026 · 6 min read
A clear breakdown of WhatsApp Business API pricing — platform plans plus Meta message charges.
Two parts to your bill
WhatsApp Business API pricing has two components: your platform subscription and Meta per-message charges. The platform covers your team inbox, automation, integrations and support. Meta charges apply every time you send a template message outside the free 24-hour service window.
Lead Pattern publishes plan pricing openly from ₹15,000* per year (excluding GST). Meta rates are passed through at cost — we never add a markup on message charges.
Your monthly bill — two parts
Platform plan
from ₹15,000*/yr
Inbox · Automation · Support
Meta message rates
At cost
Per template · Zero markup
Meta message categories
Marketing templates (promotions, offers, newsletters) are priced highest. Utility templates (order updates, reminders, receipts) and authentication templates (OTPs) are significantly cheaper. Any reply within 24 hours of a customer message is a free service conversation.
Most businesses optimise cost by using utility templates for transactional updates and reserving marketing templates for campaigns that need reach.
Meta message categories — sample rates (vary by country)
Choosing the right plan
Solopreneurs often start on Starter; growing teams on Growth. Larger organisations with custom seats and SLAs typically land on Enterprise — talk to sales for a quote. SAP Connector is available as an add-on on Growth and Enterprise.
Use our free pricing calculator to estimate monthly spend based on your message mix before you commit.
Match plan to business size
Starter
₹15,000*
Solopreneurs getting started
Growth
₹35,000*
Growing teams
Enterprise
Talk to Sales
Large orgs & custom needs
Ready to put this into practice?
Start free or book a demo — we will show your exact use case live.