Marketing
7 broadcast campaigns that actually convert
Proven WhatsApp campaign patterns for D2C and B2B brands.
Lead Pattern · 28 March 2026 · 5 min read
Seven high-performing WhatsApp broadcast ideas with open rates that email cannot match.
WhatsApp broadcasts work when they feel personal, not promotional. The best campaigns use utility-style framing — order updates, restock alerts, event invites — even when the goal is revenue.
Why WhatsApp broadcasts win
0%
typical open rate
~20%
email average
Campaigns to try
1. New product drop to your best buyers. 2. Cart abandonment nudge within 2 hours. 3. Restock alert for waitlisted SKUs. 4. Seasonal offer with a one-tap reply to order. 5. Post-purchase review request. 6. Re-engagement for dormant contacts. 7. B2B price list update with PDF attachment.
Track click-through and reply rates in Lead Pattern, then retarget responders with a follow-up sequence.
7 campaigns that convert
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