Tips for messages people actually read
- Bold only the one thing that matters — the price, the date or the action. Bold everywhere means bold nowhere.
- Use strikethrough for price drops: ~₹1,299~ *₹999* is instantly clear.
- Use monospace for codes like order IDs, coupon codes or OTPs, so they're easy to copy.
- Keep lines short. Most people read WhatsApp on a phone.
- Templates work the same way: the same marks work in WhatsApp Business API message templates for broadcasts.

