WhatsApp API pricing · all countries

WhatsApp Business API price by country

Meta charges for each delivered WhatsApp message by message type and by the country code of the customer's number. Here is Meta's full rate card — 39 countries and 8 regions — in rupees and dollars, plus what it means for Indian businesses with customers abroad.

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Last updated: 15 November 2026

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Prices for the countries Indian businesses message most

India

Marketing ₹0.8631 · utility ₹0.115

See India rates →

UAE

Marketing ₹4.2114 · utility ₹1.1509

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Saudi Arabia

Marketing ₹4.2114 · utility ₹0.7834

See prices →

UK

Marketing ₹4.6496 · utility ₹1.6122

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USA

Marketing ₹1.8313 · utility ₹0.2491

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Indonesia

Marketing ₹3.0111 · utility ₹1.8316

See prices →

Singapore

Marketing ₹5.3664 · utility ₹1.1727

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Malaysia

Marketing ₹6.3037 · utility ₹1.0262

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Nepal

Marketing ₹5.3664 · utility ₹0.2492

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How Meta prices WhatsApp messages abroad

By the customer's country code. A message to a +971 number is charged at the UAE rate, to +44 at the UK rate — wherever your business is.
Per delivered message, by category. Marketing, utility and authentication templates each have their own price; failed messages are not charged.
Some countries are grouped. Meta prices the USA and Canada together as “North America”, and smaller countries under regions such as “Rest of Middle East” or “Other”.
Two things are free: the first 1,000 service replies a month per WhatsApp number, and every message for up to 7 days after a customer contacts you from a Click-to-WhatsApp ad (if you reply within 24 hours).
Two currency columns. Meta publishes the same rate card in rupees and in dollars; which one applies depends on the billing currency of your WhatsApp account. Volume tiers lower utility and authentication prices at high volume.

Meta's full rate card

Price per delivered message — all 47 markets

Market	Marketing ₹	Utility ₹	Authentication ₹	Service ₹	Marketing $	Utility $
Argentina	₹4.5293	₹1.9062	₹1.9062	₹1.9062	$0.0618	$0.0260
Bangladesh	₹5.3664	₹0.2712	₹0.2712	₹0.2712	$0.0732	$0.0037
Brazil	₹4.5808	₹0.4984	₹0.4984	₹0.4984	$0.0625	$0.0068
Chile	₹6.5135	₹1.4654	₹1.4654	₹1.4654	$0.0889	$0.0200
Colombia	₹0.9161	₹0.0588	₹0.0588	₹0.0588	$0.0125	$0.0008
Egypt	₹4.7191	₹0.2639	₹0.2639	₹0.2639	$0.0644	$0.0036
France	₹6.299	₹2.1994	₹2.1994	₹2.1994	$0.0859	$0.0300
Germany	₹10.0073	₹4.0322	₹4.0322	₹4.0322	$0.1365	$0.0550
Hong Kong	₹5.3664	₹1.9056	₹1.9056	₹1.9056	$0.0732	$0.0260
Hungary	₹6.2997	₹2.5583	₹2.5583	₹2.5583	$0.0860	$0.0350
India	₹0.8631	₹0.115	₹0.115	₹0.115	$0.0118	$0.0014
Indonesia	₹3.0111	₹1.8316	₹1.8316	₹1.8316	$0.0411	$0.0250
Iraq	₹2.4993	₹0.5786	₹0.5786	₹0.5786	$0.0341	$0.0079
Israel	₹2.5871	₹0.3885	₹0.3885	₹0.3885	$0.0353	$0.0053
Italy	₹5.8206	₹2.1974	₹2.1974	₹2.1974	$0.0795	$0.0300
Kazakhstan	₹4.4248	₹1.3187	₹1.3187	₹1.3187	$0.0604	$0.0180
Kuwait	₹5.8059	₹3.2226	₹3.2226	₹3.2226	$0.0792	$0.0440
Malaysia	₹6.3037	₹1.0262	₹1.0262	₹1.0262	$0.0860	$0.0140
Mexico	₹2.9064	₹0.6226	₹0.6226	₹0.6226	$0.0397	$0.0085
Morocco	₹3.0354	₹1.6848	₹1.6848	₹1.6848	$0.0414	$0.0230
Netherlands	₹11.7078	₹3.6656	₹3.6656	₹3.6656	$0.1597	$0.0500
Nepal	₹5.3664	₹0.2492	₹0.2492	₹0.2492	$0.0732	$0.0034
Nigeria	₹3.7851	₹0.4915	₹0.4915	₹0.4915	$0.0516	$0.0067
Oman	₹2.4993	₹1.8091	₹1.8091	₹1.8091	$0.0341	$0.0247
Pakistan	₹3.4683	₹1.10	₹1.10	₹1.10	$0.0473	$0.0150
Peru	₹5.1536	₹2.1993	₹2.1993	₹2.1993	$0.0703	$0.0300
Poland	₹2.6754	₹0.8918	₹0.8918	₹0.8918	$0.0366	$0.0122
Qatar	₹2.4993	₹0.8789	₹0.8789	₹0.8789	$0.0341	$0.0120
Romania	₹6.2997	₹2.1197	₹2.1197	₹2.1197	$0.0860	$0.0290
Russia	₹5.8767	₹2.9311	₹2.9311	₹2.9311	$0.0802	$0.0400
Saudi Arabia	₹4.2114	₹0.7834	₹0.7834	₹0.7834	$0.0576	$0.0107
Singapore	₹5.3664	₹1.1727	₹1.1727	₹1.1727	$0.0732	$0.0160
South Africa	₹2.7821	₹0.6974	₹0.6974	₹0.6974	$0.0379	$0.0095
Spain	₹5.1801	₹1.4648	₹1.4648	₹1.4648	$0.0707	$0.0200
Sri Lanka	₹5.3664	₹0.1466	₹0.1466	₹0.1466	$0.0732	$0.0020
Turkey	₹0.7989	₹0.066	₹0.066	₹0.066	$0.0109	$0.0009
Ukraine	₹6.2997	₹2.1782	₹2.1782	₹2.1782	$0.0860	$0.0298
United Arab Emirates	₹4.2114	₹1.1509	₹1.1509	₹1.1509	$0.0576	$0.0157
United Kingdom	₹4.6496	₹1.6122	₹1.6122	₹1.6122	$0.0635	$0.0220
North America	₹1.8313	₹0.2491	₹0.2491	₹0.2491	$0.0250	$0.0034
Rest of Africa	₹1.6497	₹0.293	₹0.293	₹0.293	$0.0225	$0.0040
Rest of Asia Pacific	₹6.1714	₹0.8282	₹0.8282	₹0.8282	$0.0842	$0.0113
Rest of Central & Eastern Europe	₹6.2997	₹1.5496	₹1.5496	₹1.5496	$0.0860	$0.0212
Rest of Latin America	₹5.4207	₹0.8278	₹0.8278	₹0.8278	$0.0740	$0.0113
Rest of Middle East	₹2.8742	₹0.6665	₹0.6665	₹0.6665	$0.0392	$0.0091
Rest of Western Europe	₹4.3378	₹1.2516	₹1.2516	₹1.2516	$0.0592	$0.0171
Other	₹4.4248	₹0.5641	₹0.5641	₹0.5641	$0.0604	$0.0077

Source: Meta's WhatsApp Business Platform rate cards (INR and USD list rates, effective 1 October 2026), developers.facebook.com/docs/whatsapp/pricing — checked 8 November 2026. Per delivered message, excluding GST/taxes. List rates before volume tiers (utility and authentication get cheaper at high volume). Lead Pattern passes Meta's fees through at cost with zero markup; your plan is separate. Authentication-international rates are on each country page and in Meta's files.

WhatsApp API price by country — FAQ

Which country's price do I pay?+

The country of the customer's WhatsApp number (its country code). A message from an Indian business to a UAE number is charged at Meta's UAE rate.

Why is India so much cheaper than other countries?+

Meta sets a different rate for every market. India's marketing rate is ₹0.8631, one of the lowest on the card; most other markets cost several times more.

Is there a free tier for international customers?+

Yes — the same rules apply everywhere: the first 1,000 service replies a month per WhatsApp number are free, and messages in the free window after a Click-to-WhatsApp ad are free.

Do Indian businesses have to switch WhatsApp billing to rupees?+

Yes, if Meta bills you directly with India as your billing country. Meta says these businesses must move all their WhatsApp messaging accounts to rupee (INR) billing by 31 December 2026; from 1 January 2027 Meta stops delivering messages from accounts still billed in another currency, and the currency cannot be changed once chosen. If your WhatsApp account is billed through Lead Pattern, we will tell you what to do — message us on WhatsApp. Source: Meta's WhatsApp pricing page, checked on 15 November 2026.

Does Lead Pattern charge extra for international messages?+

No. Meta's fees pass through at cost with zero markup in every country. Your Lead Pattern plan is the same whichever countries you message.