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WhatsApp API pricing · UAE

WhatsApp Business API price for the UAE

What Meta charges for each WhatsApp message delivered to a UAE phone number — in rupees and dollars, straight from Meta's rate card. Meta charges by the customer's country code, not by where your business is.

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Last updated: 8 November 2026

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The short answer

A marketing message to a customer in the UAE costs ₹4.2114 ($0.0576). A utility message — order update, invoice or payment reminder — costs ₹1.1509 ($0.0157). That is about 4.9× the Indian marketing rate of ₹0.8631, so it pays to keep offers to UAE customers targeted and send order updates as utility templates.

Meta's prices are per delivered message, set by the message category and the country code of the customer's WhatsApp number. Messages your customers send you are free. With Lead Pattern you pay Meta's rate with zero markup, plus your plan (from ₹15,000 a year).

Meta's rate card

WhatsApp API price per message — UAE

Message typePrice in ₹ (INR billing)Price in $ (USD billing)1,000 messages (₹)
Marketing — offers, launches, greetings₹4.2114$0.0576₹4,211
Utility — order updates, invoices, reminders₹1.1509$0.0157₹1,151
Authentication — OTP codes₹1.1509$0.0157₹1,151
Authentication-international — OTP, business based in another country₹3.7342$0.0510₹3,734
Service — replies inside the 24-hour window (after 1,000 free a month)₹1.1509$0.0157₹1,151

Source: Meta's WhatsApp Business Platform rate cards (INR and USD list rates, effective 1 October 2026), developers.facebook.com/docs/whatsapp/pricing — checked 8 November 2026. Per delivered message, excluding GST/taxes. List rates before volume tiers (utility and authentication get cheaper at high volume). Lead Pattern passes Meta's fees through at cost with zero markup; your plan is separate.

Who this is for

Indian businesses messaging the UAE

Exporters, traders, travel agents and real-estate firms with customers or buyers in Dubai, Abu Dhabi and the rest of the UAE.

Free replies first

Replies inside the 24-hour window after a customer writes are service messages. Each WhatsApp number gets the first 1,000 a month free (all countries together), then ₹1.1509 each to UAE.

Ads that open WhatsApp

If a customer messages you from a Click-to-WhatsApp ad and you reply within 24 hours, Meta charges nothing for up to 7 days — for any message type.

OTPs from India

UAE has an authentication-international rate (₹3.7342). Meta explains when it applies on its "authentication-international rates" page.

Example: what a month could cost

Say you send 500 offer messages and 1,000 order updates to customers in the UAE, and your team replies to 800 customer chats in total:

MessagesMeta's priceCost
500 marketing₹4.2114₹2,106
1,000 utility₹1.1509₹1,151
800 service repliesfirst 1,000 a month free₹0
Meta fees for the month₹3,257

Plus GST, plus your Lead Pattern plan. The pricing calculator works out your own mix.

WhatsApp API price for UAE — FAQ

How much does a WhatsApp marketing message to UAE cost?+

₹4.2114 per delivered message on Meta's INR rate card ($0.0576 on the USD card), excluding GST. Rate card effective 1 October 2026, checked 8 November 2026.

Do I pay the Indian rate because my business is in India?+

No. Meta charges by the country code of the customer's WhatsApp number. A message to a UAE number is charged at the United Arab Emirates rate, even if your business and WhatsApp number are in India.

Are replies to customers free?+

Replies inside the 24-hour customer service window are service messages. Since 1 October 2026 each WhatsApp business number gets 1,000 free service messages a month; after that a reply to UAE costs ₹1.1509.

Does Lead Pattern add a margin on Meta's price?+

No. Lead Pattern passes Meta's message fees through at cost with zero markup. You pay your plan separately (from ₹15,000 a year) with a 14-day trial.

Can these prices change?+

Yes. Meta updates its rate card from time to time and gives notice first. We re-check the rates and show the date they were last checked on this page.

Other countries

WhatsApp API price by country

India

Marketing ₹0.8631 · utility ₹0.115

See pricing →

Saudi Arabia

Marketing ₹4.2114 · utility ₹0.7834

See prices →

UK

Marketing ₹4.6496 · utility ₹1.6122

See prices →

USA

Marketing ₹1.8313 · utility ₹0.2491

See prices →

Indonesia

Marketing ₹3.0111 · utility ₹1.8316

See prices →

Singapore

Marketing ₹5.3664 · utility ₹1.1727

See prices →

Malaysia

Marketing ₹6.3037 · utility ₹1.0262

See prices →

Nepal

Marketing ₹5.3664 · utility ₹0.2492

See prices →

All 47 markets

Every country and region on Meta's rate card

Full table →

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