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WhatsApp API pricing · UK

WhatsApp Business API price for the UK

What Meta charges for each WhatsApp message delivered to a UK phone number — in rupees and dollars, straight from Meta's rate card. Meta charges by the customer's country code, not by where your business is.

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Last updated: 8 November 2026

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The short answer

A marketing message to a customer in the UK costs ₹4.6496 ($0.0635). A utility message — order update, invoice or payment reminder — costs ₹1.6122 ($0.0220). That is about 5.4× the Indian marketing rate of ₹0.8631, so it pays to keep offers to UK customers targeted and send order updates as utility templates.

Meta's prices are per delivered message, set by the message category and the country code of the customer's WhatsApp number. Messages your customers send you are free. With Lead Pattern you pay Meta's rate with zero markup, plus your plan (from ₹15,000 a year).

Meta's rate card

WhatsApp API price per message — UK

Message typePrice in ₹ (INR billing)Price in $ (USD billing)1,000 messages (₹)
Marketing — offers, launches, greetings₹4.6496$0.0635₹4,650
Utility — order updates, invoices, reminders₹1.6122$0.0220₹1,612
Authentication — OTP codes₹1.6122$0.0220₹1,612
Authentication-international — OTP, business based in another country———
Service — replies inside the 24-hour window (after 1,000 free a month)₹1.6122$0.0220₹1,612

Source: Meta's WhatsApp Business Platform rate cards (INR and USD list rates, effective 1 October 2026), developers.facebook.com/docs/whatsapp/pricing — checked 8 November 2026. Per delivered message, excluding GST/taxes. List rates before volume tiers (utility and authentication get cheaper at high volume). Lead Pattern passes Meta's fees through at cost with zero markup; your plan is separate.

Who this is for

Indian businesses messaging the UK

Exporters, education consultants, IT and service companies with UK clients or students.

Free replies first

Replies inside the 24-hour window after a customer writes are service messages. Each WhatsApp number gets the first 1,000 a month free (all countries together), then ₹1.6122 each to UK.

Ads that open WhatsApp

If a customer messages you from a Click-to-WhatsApp ad and you reply within 24 hours, Meta charges nothing for up to 7 days — for any message type.

OTPs from India

UK has no separate authentication-international rate on Meta's card; OTPs are charged at ₹1.6122.

Example: what a month could cost

Say you send 500 offer messages and 1,000 order updates to customers in the UK, and your team replies to 800 customer chats in total:

MessagesMeta's priceCost
500 marketing₹4.6496₹2,325
1,000 utility₹1.6122₹1,612
800 service repliesfirst 1,000 a month free₹0
Meta fees for the month₹3,937

Plus GST, plus your Lead Pattern plan. The pricing calculator works out your own mix.

WhatsApp API price for UK — FAQ

How much does a WhatsApp marketing message to UK cost?+

₹4.6496 per delivered message on Meta's INR rate card ($0.0635 on the USD card), excluding GST. Rate card effective 1 October 2026, checked 8 November 2026.

Do I pay the Indian rate because my business is in India?+

No. Meta charges by the country code of the customer's WhatsApp number. A message to a UK number is charged at the United Kingdom rate, even if your business and WhatsApp number are in India.

Are replies to customers free?+

Replies inside the 24-hour customer service window are service messages. Since 1 October 2026 each WhatsApp business number gets 1,000 free service messages a month; after that a reply to UK costs ₹1.6122.

Does Lead Pattern add a margin on Meta's price?+

No. Lead Pattern passes Meta's message fees through at cost with zero markup. You pay your plan separately (from ₹15,000 a year) with a 14-day trial.

Can these prices change?+

Yes. Meta updates its rate card from time to time and gives notice first. We re-check the rates and show the date they were last checked on this page.

Other countries

WhatsApp API price by country

India

Marketing ₹0.8631 · utility ₹0.115

See pricing →

UAE

Marketing ₹4.2114 · utility ₹1.1509

See prices →

Saudi Arabia

Marketing ₹4.2114 · utility ₹0.7834

See prices →

USA

Marketing ₹1.8313 · utility ₹0.2491

See prices →

Indonesia

Marketing ₹3.0111 · utility ₹1.8316

See prices →

Singapore

Marketing ₹5.3664 · utility ₹1.1727

See prices →

Malaysia

Marketing ₹6.3037 · utility ₹1.0262

See prices →

Nepal

Marketing ₹5.3664 · utility ₹0.2492

See prices →

All 47 markets

Every country and region on Meta's rate card

Full table →

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