The short answer
A marketing message to a customer in Indonesia costs ₹3.0111 ($0.0411). A utility message — order update, invoice or payment reminder — costs ₹1.8316 ($0.0250). That is about 3.5× the Indian marketing rate of ₹0.8631, so it pays to keep offers to Indonesia customers targeted and send order updates as utility templates.
Meta's prices are per delivered message, set by the message category and the country code of the customer's WhatsApp number. Messages your customers send you are free. With Lead Pattern you pay Meta's rate with zero markup, plus your plan (from ₹15,000 a year).
