Costs and the 24-hour window - **Messages you send from the WhatsApp Business app stay free.** Messages sent through the API are charged at Meta's normal API rates. [Pricing →](/pricing) - The **24-hour customer service window** applies to messages sent through the API. Messages sent from the app don't open or extend an API window.
Keep your phone active Meta disconnects the number if the main phone with the WhatsApp Business app is inactive for about **14 days**. You can also disconnect yourself in the app under **Settings → Account → Business Platform**.
In Lead Pattern Lead Pattern is an official Meta Tech Provider — Meta offers coexistence through its Tech Providers and Solution Partners. Inside Lead Pattern you choose **Connect Existing WhatsApp Business App** on the Home dashboard, and Meta's popup walks you through it. One thing to know: **WhatsApp Calling in Lead Pattern isn't supported if your account was onboarded through coexistence.** [WhatsApp Calling →](/product/whatsapp-calling)
Help Center: Connect WhatsApp →
Prefer to move the number fully to the API instead? The two ways to move an app number →

