WhatsApp glossary
Tech Provider vs BSP: what's the difference?
A BSP (Business Solution Provider) — now called a Solution Partner by Meta — and a Tech Provider are both companies Meta allows to offer the WhatsApp Business Platform to businesses. The main difference is billing.
Last updated: 5 November 2026
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BSP (Business Solution Provider) is the older, common name for what Meta now calls a Solution Partner. Both can offer the full WhatsApp Business Platform. The difference is billing: Solution Partners have a Meta credit line and bill customers for API usage; with Tech Providers, Meta bills the customer. Lead Pattern is an official Meta Tech Provider.
Meta's comparison
Solution Partner (BSP) vs Tech Provider
| Solution Partner (BSP) | Tech Provider | |
|---|---|---|
| Can offer the full WhatsApp Business Platform | ||
| Has a Meta credit line | — | |
| Bills customers directly for API usage | No — Meta bills for usage | |
| Is a Meta Business Partner | — |
Source: Meta for Developers — Solution Partner overview. Meta's documentation doesn't use the term BSP.
Frequently asked questions
What is a BSP on WhatsApp?+
A Business Solution Provider — the common name for a company Meta approves to give businesses access to the WhatsApp Business Platform. Meta now calls this a Solution Partner.
Is a Tech Provider an official WhatsApp partner?+
Yes. Tech Providers are a Meta partner type that can offer the full range of WhatsApp Business Platform services. Lead Pattern is an official Meta Tech Provider.
Does a Tech Provider get fewer WhatsApp features than a BSP?+
No. Meta says both can offer full WhatsApp Business Platform services to their clients. The differences are about credit lines and billing.
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