WhatsApp glossary
What is a WhatsApp display name?
A display name is the business name customers see on your WhatsApp Business profile. Meta reviews it before it is shown.
Last updated: 5 November 2026
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PerplexityQuick answer
A WhatsApp display name is the business name shown on your WhatsApp Business profile, and in some cases at the top of chats instead of your number. You must give one when you register a number on the API. Meta reviews it against its display-name guidelines; a declined name can be edited and resubmitted, or appealed.
Frequently asked questions
Who approves my WhatsApp display name?+
Meta. It reviews the name against its display-name guidelines. Lead Pattern shows the result.
What if my display name is rejected?+
You can edit it and resubmit it, or appeal Meta's decision.
Can I change my WhatsApp display name later?+
Yes, but each change is reviewed by Meta again.
Keep reading
Related terms and guides
What is Official Business Account?
Needs an approved display name.
Read the answer →What is Embedded Signup?
Where you first enter the name.
Read the answer →Which phone number to use
The number and name go together.
Learn more →Registration errors
Fix number and name problems.
Learn more →WhatsApp glossary
Every WhatsApp Business term in one or two sentences.
See all terms →
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