WhatsApp glossary

What is a WhatsApp Official Business Account?

An Official Business Account is a WhatsApp Business Platform number that Meta has marked with a blue checkmark next to its name — what many people still call the green tick.

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Last updated: 5 November 2026

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Quick answer

A WhatsApp Official Business Account is an API number with a blue checkmark next to its name, showing Meta has confirmed it is authentic. Many people still call it the green tick. Meta looks for five things: policy compliance, 30 days on the platform, a verified business portfolio, two-step verification and an approved display name. It can't be bought.

Meta: Official Business Accounts

Meta's conditions

The five conditions

Condition	In simple words
Follows the WhatsApp Business Messaging Policy	You message people who opted in and avoid banned goods and services.
30 days on the platform	The number has been on the WhatsApp Business Platform for at least 30 days.
Verified business portfolio	You completed Meta business verification. What is it? →
Two-step verification	The number has a two-step verification PIN switched on.
Approved display name	Meta approved the name customers see. What is it? →

Source: Meta for Developers — Official Business Accounts.

How it works You request it through WhatsApp Manager or your provider, and Meta reviews each request. Meeting the conditions doesn't guarantee approval. If Meta says no, you can apply again after 30 days.

Official Business Account vs Meta Verified - Official Business Account (blue checkmark) — for numbers on the WhatsApp Business Platform (the API). - Meta Verified — a paid subscription inside the free WhatsApp Business app. Meta says it doesn't change WhatsApp Business Platform features or pricing.

Why it matters for a business The checkmark tells customers your number really is yours, which builds trust in every chat. Lead Pattern handles the application for you as part of free API setup.

An example A finance company has used its API number for over a month, verified its business, switched on two-step verification and has an approved display name. It applies; if Meta declines, it improves its profile and applies again after 30 days.

Frequently asked questions

Is the WhatsApp green tick now blue?+

Yes. Meta's documentation says Official Business Account numbers have a blue checkmark beside their name. Many people still call it the green tick.

Can I buy the WhatsApp blue tick?+

No provider can sell or guarantee an Official Business Account. Meta reviews every request.

How soon can I reapply after a rejection?+

Meta says you can submit a new request after 30 days.

Does Lead Pattern charge to apply for the blue tick?+

No. Lead Pattern handles the application for free as part of API setup.

Keep reading

Get the official WhatsApp Business API — blue-tick application help is free.

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What is a WhatsApp Official Business Account?

The five conditions

How it works You request it through WhatsApp Manager or your provider, and Meta reviews each request. Meeting the conditions doesn't guarantee approval. If Meta says no, you can apply again after 30 days.

Why it matters for a business The checkmark tells customers your number really is yours, which builds trust in every chat. Lead Pattern handles the application for you as part of free API setup.

An example A finance company has used its API number for over a month, verified its business, switched on two-step verification and has an approved display name. It applies; if Meta declines, it improves its profile and applies again after 30 days.

Frequently asked questions

Related terms and guides

What is Meta business verification?

What is Display name?

Green tick guide

WhatsApp Business API

WhatsApp glossary

Get the official WhatsApp Business API — blue-tick application help is free.