What are WhatsApp Flows?

How it works in Lead Pattern 1. **Build a flow** — design screens and fields in the flow builder. 2. **Send it** — on its own, or as a step inside a bot (the send_flow action). 3. **Collect the submission** — answers come back as a structured submission saved on the customer. 4. **Automate the response** — tag the contact, reply or hand the chat to an agent based on the answers.

Common uses - **Lead qualification** — budget, timeline and needs in one step. - **Bookings and appointments** — date, time and service in one form. - **Surveys and feedback** — ratings and comments after a chat. - **Sign-ups and registrations** — name, email and preferences.

Meta's own examples include loan offers, insurance quotes and collecting purchase intent.

Why it matters for a business One form replaces a long back-and-forth, so customers finish faster and drop off less — and you get answers you can use straight away instead of free text.

An example A clinic sends a booking flow: screen one asks for the department, screen two shows dates and times, screen three asks for the patient's name. The answers land on the patient's record and a bot confirms the slot.