Compare what your messages cost each month on WhatsApp, SMS and email — with your own prices.
| Channel | Per month | Per year | Note |
|---|---|---|---|
| ₹575 | ₹6,900 | Meta's utility rate ₹0.115 per message, at cost. | |
| SMS | — | — | Enter your SMS price. |
| — | — | Enter your cost per email. |
Replies are where WhatsApp differs: when a customer writes back, your answers within 24 hours are service messages — the first 1,000 a month per number are free. WhatsApp also shows images, PDFs and buttons that SMS can't.
Meta fees only (India, excl. GST); your Lead Pattern plan is separate. SMS and email use the prices you enter. Meta rates last checked on 7 November 2026 (Meta's India rate card effective 1 October 2026).
How it works
1
Messages per month and whether they're updates (Utility) or offers (Marketing).
2
From your own bills — prices differ a lot between providers, so we don't guess them.
3
Long or Hindi messages split into several SMS parts; WhatsApp charges once per message.
WhatsApp messages carry images, PDFs and buttons, show your verified business name, and customers can reply in the same chat — your replies within 24 hours are service messages, and the first 1,000 a month per number are free. Compare the channels in detail: WhatsApp vs SMS vs RCS →
See your full WhatsApp bill, including the plan, with the pricing calculator.
160 in plain English, or 70 if the message has Hindi, emojis or other special characters. Longer messages are split into parts (153 or 67 characters each) and each part is charged.
It depends on your SMS price and message type. Enter your SMS price to compare for your own volume.
No. Meta's rates are shown excluding GST.
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