Paste a template to see its likely Meta category — and what it costs you each month.
Likely category
Marketing
It mixes an update with promotional words. Meta treats mixed messages as Marketing.
Promotional words found: % off
Update words found: your order, shipped
Tip: remove the promotional part and send the update as Utility — then send the offer separately to people who opted in.
As Marketing (₹0.86 each)
₹860
As Utility (₹0.115 each)
₹115
At the likely category this costs about ₹860 a month in Meta fees (India, excl. GST).
A quick word check, not Meta's decision — Meta reviews each template and sets its category. Meta rates last checked on 7 November 2026 (Meta's India rate card effective 1 October 2026). Nothing you type leaves your browser.
How it works
1
The text of the template you plan to submit.
2
The likely category, the words that decided it, and what your monthly volume costs as Marketing or Utility.
Meta's three categories
| Category | What it's for | India rate (excl. GST) |
|---|---|---|
| Marketing | Promotions, offers, wishes — and any mixed or unclear message | ₹0.86 |
| Utility | Updates about a customer's order, account, booking or request, with no promotion | ₹0.115 |
| Authentication | One-time passcodes only, in Meta's fixed format | ₹0.115 |
Source: Meta for Developers — Template categorization and Pricing. Meta rates last checked on 7 November 2026 (Meta's India rate card effective 1 October 2026).
"Your order has shipped — and here's 10% off your next one" mixes a promotion into an update, so Meta treats it as Marketing. Split it: send the update as Utility, and the offer separately to customers who opted in. At India's rates, a marketing message costs more than seven times a utility one. Template categories explained → · WhatsApp API pricing →
No. It's a word check to help you before you submit. Meta reviews every template and sets the category.
You can ask for a category review in WhatsApp Manager within 60 days.
No. Wishes and greetings aren't about an order or account, so they're Marketing.
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