Why these templates are Utility
Order, delivery, invoice and payment updates are about something your customer already bought, so they belong in Meta's Utility category — about ₹0.115 per message in India, against ₹0.86 for Marketing. Keep offers out of them, or Meta treats the template as Marketing. Template categories →
Sending them automatically
Lead Pattern's SAP Business One connector sends these messages when the document is posted in SAP — sales order updates, dispatch alerts, invoices with the PDF and payment reminders. Our SAP specialists map each blank to the SAP field during setup, and customer replies land in your shared team inbox.

