WhatsApp glossary

What is a WhatsApp quality rating?

A quality rating is Meta's score of how people react to your WhatsApp messages, shown as green (high), yellow (medium) or red (low). Blocks and reports pull it down.

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Last updated: 5 November 2026

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Quick answer

A WhatsApp quality rating is Meta's measure of how recipients react to a business's messages, shown as green (high), yellow (medium) or red (low). Meta gives one to each business phone number and each template. Blocks and reports are the strongest negative signals. A good rating helps your messaging limit grow; a red one can lower it.

Help Center: Quality rating

Reading the colours

Green, yellow and red

Rating	What it means	What to do
Green — High	Your number is in good standing.	Keep doing what you're doing.
Yellow — Medium	Recent messages are getting some negative feedback.	Review what you send and to whom; ease off.
Red — Low	Quality is poor. Your messaging limit may be reduced.	Pause promotions, message only opted-in, engaged customers.

Sources: Lead Pattern Help Center — WhatsApp quality rating; Meta for Developers — About the WhatsApp Business Platform.

What pulls it down - Blocks and reports — the strongest negative signals. - Unexpected messages — people who didn't opt in, or content they didn't want. - Sending too often to the same people. - Low-quality templates — Meta rates templates too, and can pause or disable a weak one.

Why it matters for a business Meta uses quality to decide automatic messaging-limit increases. A red rating can lower your limit, and continued problems can restrict the number. You can see the rating in the Account quality tile on the Lead Pattern Home dashboard, or in WhatsApp Manager under Phone numbers.

An example A shop sends the same discount to its whole list three days running. Many people block it, and the rating turns yellow. The shop stops the blasts, sends offers only to customers who opted in for them, and the rating can recover.

Frequently asked questions

What lowers a WhatsApp quality rating?+

Mostly customers blocking or reporting you — usually because they didn't expect the message, didn't opt in, or hear from you too often.

Is the quality rating per number or per account?+

Meta assigns a rating to each business phone number and to each template.

Where can I see my quality rating?+

In the Account quality tile on your Lead Pattern Home dashboard, or in WhatsApp Manager under Phone numbers.

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What is a WhatsApp quality rating?

Green, yellow and red

What pulls it down - Blocks and reports — the strongest negative signals. - Unexpected messages — people who didn't opt in, or content they didn't want. - Sending too often to the same people. - Low-quality templates — Meta rates templates too, and can pause or disable a weak one.

An example A shop sends the same discount to its whole list three days running. Many people block it, and the rating turns yellow. The shop stops the blasts, sends offers only to customers who opted in for them, and the rating can recover.

Frequently asked questions

Related terms and guides

What is Messaging limit?

What is Opt-in?

Limits & quality rating

Account blocked?

WhatsApp glossary

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