What Meta really asks for
To start, Meta asks for a Meta business portfolio, a phone number that can receive a code by SMS or call, and a business that follows WhatsApp's Business Messaging Policy — including messaging only people who opted in. Meta business verification is not needed to start: you can message within Meta's starting limit, and verification later unlocks higher limits. That is when Meta checks your documents, website and business email.
Some goods and services, like firearms, alcohol, adult products, dating services and real-money gambling, are not allowed. Who can get the WhatsApp Business API →
Getting set up
New to all this? Start with the WhatsApp Business API for beginners guide. Lead Pattern is an official Meta Tech Provider: we set up your WhatsApp Business API for free, and you can try it with a 14-day free trial.

