See how many days a campaign takes at your limit — and exactly what moves you to the next level.
Your messaging limit now
Find it in WhatsApp Manager → Account tools → Messaging limits. New business portfolios start at 250.
Days to reach everyone at your limit
20
Limit needed to send in one day
10,000
Send in batches of up to 250 people every 24 hours, or grow your limit first (see the steps).
How to reach 2,000
What counts: different people you start a chat with in any 24 hours. Replies to customers who wrote to you in the last 24 hours don't count. The limit belongs to your whole business portfolio and is shared by all its numbers.
Source: Meta for Developers — Messaging limits. Meta can change the rules; check WhatsApp Manager for your real limit.
How it works
1
How many different customers you want to reach.
2
250, 2,000, 10,000, 100,000 or unlimited — shown in WhatsApp Manager.
3
How many days it takes at your limit, and exactly what moves you up.
Meta's rules
| Level | How you get there |
|---|---|
| 250 | Where new business portfolios start |
| 2,000 | Business verification, or 2,000 high-quality deliveries to different people within 30 days — then Meta checks quality |
| 10,000 → 100,000 → Unlimited | Automatic, one level at a time: high quality and at least half your limit used in the last 7 days |
Source: Meta for Developers — Messaging limits. The limit is shared by all numbers in your business portfolio.
The number of different people your business can start a chat with in any 24 hours. Replies to customers who wrote to you in the last 24 hours don't count.
No. Meta sets it for the whole business portfolio and all its numbers share it.
From 250 to 2,000, straight after Meta approves your quality. Above that, within about 6 hours once both conditions are met.
More free tools
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