What Meta looks for
- The name has a clear link to your business — the same name on your website, signboard or invoices.
- Normal capital letters (all capitals only for short acronyms), no emojis, no ™ or ® symbols, no extra punctuation.
- Not just a general word like "Fashion" or "Food", and not a person's own name.
- You may add a place or department: "Sharma Electronics Pune", "Sharma Electronics Support".
An approved display name is also one of the five conditions for the blue tick — check the others with the blue tick checker. What is a display name? →

