WhatsApp Character Counter

Paste your text to see if it fits WhatsApp's limits for messages, template bodies, headers, footers and buttons.

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Paste or type your message109 characters

Characters

109

Without spaces

Words

Lines

Emojis

Variables like {{1}}

Against WhatsApp's limits

Normal text message · max 4,096✓ fits · 3,987 left

Template body · max 1,024✓ fits · 915 left

Template text header · max 6049 too many

Template footer · max 6049 too many

Button label · max 2584 too many

Your text has 3 variables (3 different). The real message gets longer once each blank is filled with the customer's name, order number and so on — leave room for that.

Emojis and some letters are made of several hidden parts. Counted that way your text is 111 characters, so keep a little room below the limit.

Limits from Meta for Developers (Template components; Text messages). Characters are counted the way you see them, spaces and new lines included. Nothing you type leaves your browser.

How it works

Check your message length in 3 steps

Paste your text

A message, a template body, a header, a footer or a button label.

Read the counts

Characters (as you see them), words, lines, emojis and {{1}}-style variables — updated as you type.

Check the limits

Each WhatsApp limit shows whether your text fits, and how many characters to cut if it doesn't.

Meta's limits

WhatsApp character limits at a glance

Part	Limit
Normal text message	4,096 characters
Template body	1,024 characters
Template text header	60 characters
Template footer	60 characters
Button label	25 characters

Source: Meta for Developers — Template components; Text messages.

Leave room for the blanks

In a template, {{1}}, {{2}} and so on are blanks that get filled with the customer's name, order number or date. The message your customer gets is longer than the template you write, so keep some space below the limit.

Make it easy to read

Short lines, one idea per message and a little bold for the key detail work best. Format your text with the WhatsApp text formatter, then see the whole template on a phone with the template preview. Ready to send templates to your customers? See Lead Pattern's WhatsApp Business API.

Character counter FAQ

How many characters can a WhatsApp message have?+

A normal text message sent through the WhatsApp Business API can have up to 4,096 characters, according to Meta's developer documentation.

What is the character limit for a WhatsApp template?+

The body can have up to 1,024 characters. A text header and the footer can have up to 60 each, and each button label up to 25.

Do spaces and new lines count?+

Yes. This counter includes spaces and new lines, and also shows the count without spaces.

How are emojis counted?+

Each emoji you see counts as one here. Some emojis are made of several hidden parts, so if your text has emojis, the tool also shows that longer count — keep a little room.

Is my text sent anywhere?+

No. Counting happens in your browser.

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WhatsApp Character Counter

Check your message length in 3 steps

Paste your text

Read the counts

Check the limits

WhatsApp character limits at a glance

Leave room for the blanks

Make it easy to read

Character counter FAQ

Other tools you might need

Template Preview & Builder

WhatsApp Text Formatter

Marketing or Utility Checker

All free tools

Ready to turn WhatsApp into your best channel?