NewAds Insights — see what each Facebook ad costs and the WhatsApp leads it brings. Free on every plan. See Ads Insights →
Lead Pattern

Free Tool · no signup

WhatsApp Business Description Generator

Tell us what you sell and where — get a short About line and a full profile description, ready to copy.

✨ Ask AI about this page:ChatGPT logoChatGPTClaude logoClaudePerplexity logoPerplexity

“About” line — short, shown under your name (Meta allows up to 139 characters)

Quality products at fair prices. Message us to check prices and stock.

70 / 139 characters

[Business name] · Message us to check prices and stock.

55 / 139 characters

Welcome to [Business name]! Message us to check prices and stock — we reply quickly.

84 / 139 characters

Business description — the longer text on your profile (Meta allows up to 512 characters)

[Business name] is a shop offering quality products at fair prices.
Message us to check prices and stock on WhatsApp — share what you need and our team will get back to you.

173 / 512 characters

✅ Quality products at fair prices
💬 Message us to check prices and stock here on WhatsApp

90 / 512 characters

Hello and welcome to [Business name]!
We are a shop and we offer quality products at fair prices.
Message us to check prices and stock — a real person from our team will reply.

176 / 512 characters

Example wording to start from — check every detail is true before you use it. Character limits are from Meta's business profile documentation. Nothing you type leaves your browser.

9:41
Lead Pattern

Your business

business profile

Y

Your business

About

Quality products at fair prices. Message us to check prices and stock.

Description

[Business name] is a shop offering quality products at fair prices. Message us to check prices and stock on WhatsApp — share what you need and our team will get back to you.

How it works

Your WhatsApp profile text in 3 steps

1

Tell us about your business

Pick the business type and add your name, city, what you sell and your hours.

2

Pick a version you like

Three short “About” lines and three longer descriptions, each with a character count.

3

Copy it into WhatsApp

Paste it in your WhatsApp Business profile settings — or ask your WhatsApp provider to update your API profile.

“About” and “Description” — what's the difference?

  • About is the short line under your name. Meta allows up to 139 characters, so keep it to what you do and how to reach you.
  • Description is the longer text on your profile. Meta allows up to 512 characters — room for what you sell, where you are, your hours and your website.

Write it the way a customer would ask: what you sell, where, and when you reply. Only include details that are true — your profile is the first thing a new customer checks.

When messages start coming in

A clear profile brings more chats. With Lead Pattern, your whole team answers them from one number in the shared team inbox, and a WhatsApp chatbot can reply after hours. Need ready greeting and away messages too? Try the business message generator.

Description generator FAQ

How long can a WhatsApp Business description be?+

Meta's business profile limits are up to 512 characters for the description and up to 139 characters for the “About” line. The tool shows the count for each version and warns you if it is too long.

Where do I paste the description?+

In the WhatsApp Business app, open your business profile in Settings and edit the fields. If you use the WhatsApp Business API, update it through your WhatsApp provider.

Can I use emojis in my description?+

Yes. A few emojis help people scan the text — the “Easy to scan” version uses one per line. Don't overdo it.

Is my information saved or uploaded?+

No. The text is written in your browser and nothing you type leaves your computer.

Is this tool free?+

Yes, free with no signup.

Lead Pattern

Ready to turn WhatsApp into your best channel?

Start your 14-day free trial. We set up your official WhatsApp Business API for free and help you connect your store, ERP or website.

14-day free trial · No credit card · Free WhatsApp API setup

Ask AI about this page

Get a quick summary of this page from your favourite AI assistant — based only on leadpattern.com. Be one of the first to try it.