“About” and “Description” — what's the difference?
- About is the short line under your name. Meta allows up to 139 characters, so keep it to what you do and how to reach you.
- Description is the longer text on your profile. Meta allows up to 512 characters — room for what you sell, where you are, your hours and your website.
Write it the way a customer would ask: what you sell, where, and when you reply. Only include details that are true — your profile is the first thing a new customer checks.
When messages start coming in
A clear profile brings more chats. With Lead Pattern, your whole team answers them from one number in the shared team inbox, and a WhatsApp chatbot can reply after hours. Need ready greeting and away messages too? Try the business message generator.

