WhatsApp Opt-In Message Generator

Consent wording for your website, WhatsApp chats, shop posters and paper forms — with your business name and an easy way to stop.

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Business nameHow often you will message (optional)Only write it if you will stick to it.Word to stop messagesPrivacy policy link (optional)

What will you send on WhatsApp?

Meta's opt-in rules

✓ Says clearly that the person is agreeing to get messages on WhatsApp
✗ Names your business — type your business name above
✓ Says what kind of messages they will get
✓ Tells them how to stop (opt out)

Website or app form — text next to the tick box

Yes, I want to receive order and delivery updates and offers and new products from [Business name] on WhatsApp. I can stop anytime by replying STOP.

148 characters

WhatsApp — ask first, when a customer messages you

Hi! Thanks for messaging *[Business name]* 😊
Would you like to get order and delivery updates and offers and new products from us here on WhatsApp?
Reply *YES* to agree. You can reply *STOP* anytime to stop.

208 characters

WhatsApp — confirmation after they say yes

Thank you! You will now get order and delivery updates and offers and new products from *[Business name]* on WhatsApp.
To stop, just reply *STOP* at any time.

158 characters

Shop counter, poster or QR code

Get order and delivery updates and offers and new products from [Business name] on WhatsApp!
Scan the QR code and send the message “YES, [Business name]” to join.
Reply STOP anytime to stop.

190 characters

Paper form or bill — signature line

☐ I agree to receive order and delivery updates and offers and new products from [Business name] on WhatsApp on the number above. I can stop anytime by replying STOP.
Signature: ____________  Date: ________

206 characters

Opt-out line — add at the end of messages

Reply STOP to stop offers from [Business name].

47 characters

Reply when someone opts out

Done — you won't get offers from [Business name] on WhatsApp anymore. If you change your mind, just message us.

111 characters

Example wording to start from. On a website form, let the customer tick the box themselves. Always stop messaging people who ask you to. This is not legal advice — follow the laws that apply to your business. Nothing you type leaves your browser.

How it works

Your opt-in wording in 3 steps

Add your business name

And pick what you will send — order updates, reminders, offers and so on.

Check Meta's rules

The checklist confirms the wording says who you are, that people are agreeing to WhatsApp messages, and how to stop.

Copy where you need it

Text for a website tick box, a WhatsApp chat, a shop poster or QR code, a paper form, and an opt-out line.

Meta's opt-in rules

What your wording must say

Rule	In plain words
State that the person is opting in	Make it clear they are agreeing to get messages from you on WhatsApp
State your business name	They should know exactly who will message them
Explain how to opt out	Tell them how to stop — and stop when they ask
Follow the law	Meet any consent rules that apply where you and your customers are

Source: Meta for Developers — Get opt-in for WhatsApp, and the WhatsApp Business Messaging Policy.

Why opt-in protects your number

WhatsApp's policy says people should expect the messages they get. When they don't, they block or report the business — and that lowers your quality rating. Meta can then limit how many people you can message. Clear consent, and an easy way to stop, keeps your number healthy.

Meta lists several ways to collect opt-in, including your website, SMS, a phone call and in person or on paper. Step-by-step: how to collect WhatsApp opt-ins.

Send only to people who said yes

With Lead Pattern's WhatsApp broadcasting you send campaigns to the customers who opted in. Before a big send, run your message through the spam checker.

Opt-in generator FAQ

What is a WhatsApp opt-in?+

A customer's permission to receive messages from your business on WhatsApp. WhatsApp's policy requires it before you message someone. What is an opt-in? →

Do I need a separate opt-in for offers?+

WhatsApp's policy recommends separate opt-ins for different kinds of messages. Asking separately for offers and for order updates also means people who only want updates aren't annoyed by promotions.

Can the tick box on my website be ticked already?+

Our advice: leave it empty and let the customer tick it. Consent the customer chose clearly is far more likely to hold up, and people who chose to hear from you rarely block you.

What should I do when someone replies STOP?+

Stop sending them those messages. WhatsApp's policy says businesses must respect every request to opt out, on or off WhatsApp.

Is this legal advice?+

No. It gives wording that follows Meta's opt-in rules. Check the laws that apply to your business too.

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WhatsApp Opt-In Message Generator

Your opt-in wording in 3 steps

Add your business name

Check Meta's rules

Copy where you need it

What your wording must say

Why opt-in protects your number

Send only to people who said yes

Opt-in generator FAQ

Other tools you might need

WhatsApp Spam Checker

Phone Number Cleaner

Messaging Limit Planner

All free tools

Ready to turn WhatsApp into your best channel?