How to · E-commerce

How to send abandoned cart messages on WhatsApp

A shopper fills the cart, enters their phone number, then gets distracted. A friendly WhatsApp reminder with a link back to their checkout can bring them back — and Lead Pattern sends it for you.

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Short answer

Connect your store to Lead Pattern. On Shopify, switch on the Abandoned Checkout Reminder, pick an approved marketing template, set the wait time and map the Checkout recovery link. On WooCommerce, build a bot on the Abandoned Cart trigger. The reminder is sent only if no order follows.

Shopify integration (Help Center)

Step by step

How to do it in Lead Pattern

Write a cart reminder template

Create it in Templates with a button or link back to the checkout, and submit it as Marketing — Meta treats cart reminders as marketing. Copy wording from our abandoned cart templates.

Connect your store

Integrations → Shopify or WooCommerce → connect and approve. Shopify is a paid integration; WooCommerce is on the Growth and Enterprise plans.

Shopify: switch on the reminder

Turn on Abandoned Checkout Reminder, choose the template and set the wait time. The wait counts from the customer's last activity in checkout.

Map the recovery link

Map {{name}} to Customer first name and the link variable to Checkout recovery link, so one tap takes them back to their own cart.

WooCommerce: use a bot

In Bots, start a flow from the WooCommerce Abandoned Cart trigger and add a Send template step. It fires when an order is still unpaid 30 minutes after it was created.

When is a cart "abandoned"?

Shopify: the customer started checkout and left their details but didn't place an order. The reminder is sent after your wait time, and only if no order follows. Each checkout gets it once.
WooCommerce: an order is still unpaid (pending or failed) 30 minutes after it was created. If the customer pays within that time, nothing is sent.
QuickSell: when a customer taps *Add to order* on a product you sent, a bot can wait (for example 2 hours) and send a cart reminder with their View Cart link.

A second nudge

For a two-step journey, use the Shopify Abandoned Checkout trigger in the bot builder: send the first template, add a Time Delay, then a second message — and assign the chat to your team if the customer replies. If both the Shopify page reminder and a bot are switched on for the same event, both run, so turn one off.

Keep it friendly

One or two reminders are enough. More feels pushy, and blocks hurt your quality rating. Meta charges cart reminders as marketing — about ₹0.86 each in India (indicative, excluding GST).

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