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Lead Pattern

How to · E-commerce

How to send Shopify order updates on WhatsApp

Connect your Shopify store to Lead Pattern and every order confirmation, shipping update and thank-you goes out on WhatsApp by itself.

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Short answer

In Lead Pattern open Integrations → Shopify, click Connect Shopify Website, enter your store URL and approve in Shopify. Then switch on Order Completed (order placed) and Order Fulfilled (shipped, with tracking link), pick an approved template for each, set the delay, map variables like customer name and order number, and save.

Shopify integration (Help Center)

Step by step

How to do it in Lead Pattern

1

Create your templates first

Lead Pattern doesn't come with ready-approved Shopify templates. Write one for each event — order confirmed, order shipped — in Templates and wait for Meta's approval. Copy wording from our free order update templates.

2

Connect your store

Integrations → Shopify → Connect Shopify Website, enter your store URL (for example mystore.myshopify.com) and approve on Shopify's own page. You never share your admin password.

3

Switch on the events

Order Completed is sent when an order is placed — prepaid or cash on delivery. Order Fulfilled is sent when the whole order has shipped. Each event has its own on/off switch.

4

Pick the template, delay and variables

Choose the approved template, set when to send (minutes, hours or days) and map every variable to a Shopify field — customer first name, order number, tracking link. All variables must be mapped before you can save.

5

Save and test

Click Save changes, then place a test order in your store and check the message on your phone.

Good to know

  • Who gets the message: the phone number comes from the order. If it has no country code, your store's country is used. Orders without a phone number, and customers who opted out, are skipped.
  • Once per order: each event is sent only once per order, and it shows in the customer's chat and activity timeline.
  • Partly shipped orders don't trigger Order Fulfilled — it waits until the whole order has shipped.
  • Thank-you or review request later: switch on *Follow-up After Purchase* and choose a delay of up to 30 days. It is skipped if the order was cancelled or refunded.
  • Shopify is a paid integration — included in some plans or added from Settings → Billing. See pricing →
  • Replies land in your team inbox, so a customer asking "can I change the address?" gets a person, not a dead end.

What it costs per message

Order confirmations and shipping updates are utility messages in Meta's rules (they're about the customer's own order, with no offer). Meta charges about ₹0.115 each in India. Add a discount code and the message becomes marketing (about ₹0.86). Indicative Meta rates, excluding GST; Lead Pattern passes them through with zero markup.

Shopify × WhatsApp integration →

Questions people ask

Can Shopify send WhatsApp order notifications automatically?+

Yes. Once your store is connected to Lead Pattern, Order Completed and Order Fulfilled messages go out on their own whenever an order is placed or shipped.

Can I send the tracking link on WhatsApp?+

Yes. When the whole order has shipped, the tracking number, tracking link and carrier are available as variables for your template.

Do cash-on-delivery orders get a message too?+

Yes. Order Completed is sent for both prepaid and cash-on-delivery orders.

Do I need ready-made Shopify templates?+

You create your own templates in Lead Pattern and Meta approves them. Our free template library has wording you can copy.

Will syncing my Shopify customers send them messages?+

No. Sync Contacts only imports customers who have a phone number. No messages are sent by a sync.

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