How to · Broadcasts

How to see who received and read your WhatsApp broadcast

Sent 2,000 messages — but how many arrived, how many were opened, and who replied? Every Lead Pattern broadcast has its own report, updated as WhatsApp reports back.

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Short answer

In Lead Pattern open Broadcasts and select the broadcast. You see sent, delivered, read and failed counts, plus unread, replied and no-response counts. Click any number to see exactly which customers are in it. Failed messages each carry an error code that explains why.

Track broadcast results (Help Center)

Step by step

How to do it in Lead Pattern

Open the broadcast

Go to Broadcasts and select the one you sent. Its counts update as WhatsApp confirms delivery and reads, so give a big broadcast a little time to settle.

Start with delivered

Delivered means the message reached the customer's phone. A high delivered count means your list and number are healthy.

Look at read and replied

Read means they opened it. Replied and no response show who answered — follow up with them one by one in the inbox.

Check the failed ones

Open the failed messages and look at their error codes. The same code on many messages usually points to one fixable problem.

What each number means

| Count | What it means | |---|---| | Sent | Lead Pattern handed the message to WhatsApp | | Delivered | WhatsApp confirmed it reached the customer's phone | | Read | The customer opened it (only when their read receipts are on) | | Failed | It couldn't be sent or delivered — with a reason code |

Delivered is part of sent, and read is part of delivered — the numbers narrow as they go.

Why "read" looks low

People who switch off read receipts in WhatsApp's privacy settings don't send read receipts, so their opens never count as read. Judge reach by delivered and problems by failed.

Common reasons for failures

An invalid or missing phone number in your list.
A template problem — check its status. Template errors →
Your daily messaging limit on a big send. Messaging limits explained →

Look up any code in our list of WhatsApp error codes. Customers who opted out are left out before sending, so they never show as failures.

Questions people ask

Can I see who read my WhatsApp broadcast?+

Yes. Click the read count on the broadcast to see the customers in it. Only people with read receipts switched on can show as read.

Why is delivered lower than sent?+

Some messages are still waiting for WhatsApp's confirmation, and some fail. Give it a little while, then check the failed messages and their error codes.

Can I see who replied to a broadcast?+

Yes. Each broadcast shows replied and no-response counts — click one to see who's in it, then reply from the inbox.

Can a bot act when a message is delivered?+

Yes. The On template delivered trigger starts a bot when a chosen template is delivered to a customer.

Which plan includes analytics?+

The Analytics module is part of the Growth and Enterprise plans. See pricing →

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How to see who received and read your WhatsApp broadcast

How to do it in Lead Pattern

Open the broadcast

Start with delivered

Look at read and replied

Check the failed ones

What each number means

Why "read" looks low

Common reasons for failures

Questions people ask

Send bulk WhatsApp from Excel

Broadcast without saved numbers

Bulk WhatsApp without a ban

Broadcast with buttons

Schedule a WhatsApp message

One number, many users

Try it on your own number — free for 14 days.